The Water Environment Federation’s (WEF) WATER’S WORTH IT messaging campaign has been refreshed and relaunched to help raise awareness about the importance of water and the work that water professionals do every day to provide clean and reliable services. WEF has updated the campaign with a clean, modern look, expanded messaging platform and a new set of outreach resources while remaining true to the original brand, concept and structure. The relaunch also featured the release of a new public service announcement video, Why Water’s Worth It.
A new, visually-engaging website includes a toolkit of outreach resources including fact sheets, ads, social media graphics, web banners and logos. WEF has also soft-launched a new online storefront as a one-stop shop for ordering, customizing and printing WEF products, campaign merchandise and materials. The organization plans to expand the product line and build out the storefront throughout the remainder of 2018 and into 2019.
Due to its flexible structure and broad-based message platform, WATER’S WORTH IT can be used as a stand-alone campaign or as a support for a new or existing program, initiative, event, activity and other public messaging campaigns – both inside and outside of WEF. For more information, visit the website.