A new advisory service to accelerate the growth of food and drink brand start-ups has been launched by Zenith International under the name of Zenith Springboard. Unlike many start-up consultancies, it will offer tailored solutions focusing on the specific needs of clients. Zenith Springboard will provide a full range of commercial and technical services including market data, business planning, product formulation and route to market in affordable packages, designed to improve the chances of success. The service will be based in the United Kingdom and will work with clients worldwide through Zenith’s network across 70 countries.
Paul Martin, former CEO and Director of numerous successful start-ups and his own consulting business, will head up the consultancy and will be supported by Zenith’s extensive international consulting team alongside various partnerships across finance, ingredients, production, packaging and distribution.