Clear, consistent, and increased demand for bottled water as a healthy alternative to other packaged drinks
Bottled water reaffirmed its position as America’s favorite packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, new data from the Beverage Marketing Corporation (BMC) shows. For more than a decade, consumers have been increasingly choosing bottled water instead of less healthy packaged drinks. And the gap is widening, with per capita consumption of carbonated soft drinks dropping by 10 gallons since 2010, while bottled water increased by 17.4 gallons. This consumption shift, which highlights consumers’ preference for healthy hydration, means that Americans consumed nearly five trillion fewer calories in 2020 (15,140 calories per person). Click here for the full story.
Consumers are advised to prepare emergency kits early for this year’s Hurricane Season
Tropical Storm Ana formed off the US coast before the start of Hurricane Season, which officially begins today. For the past six years, such storms have formed well ahead of schedule and, as a result, the National Hurricane Center has decided to issue tropical weather forecasts early. Because of this, IBWA is advising the public to check their emergency supplies earlier than they normally would to ensure they are prepared for any severe storms. The National Oceanic and Atmospheric Administration (NOAA) just announced its 2021 Atlantic hurricane season outlook predicting another above-normal season, with a projection of 13-20 named storms this season. Click here to read the full release.