Water-Right® announced the release of its new WaterCare® and Evolve® product websites. These branded lines of softeners, filters, conditioners and drinking water systems are sold exclusively to the company’s authorized water treatment dealers throughout the US.
The refresh offers features both beneficial to dealers and homeowners who want to know more about the products. While the concepts are mainly consumer-focused, water treatment dealers can appreciate what they have to offer as well. Each homepage displays a video to catch the viewer’s attention and gives the page a modern feel while maintaining a visual of the company’s mission – to provide quality water to the home.
Product pages are highly informative and well-organized, with easy-to-navigate menus that are suited for homeowners to quickly and easily look through products, no matter their knowledge level of water treatment. Product reviews are a major addition that accommodate today’s consumer habits. Through a five-star scale and comment section, homeowners doing research can see what others are saying about the products and leave their own review if they have a unit in their home. The product pages are also a great resource for manuals, spec sheets and brochures.
Water-Right prides itself on creating state-of-the-art equipment that is housed in the Evolve and WaterCare product lines. Each innovative feature has its own landing page that explains what makes the product line unique from traditional softeners. Consumers can learn more about the company’s Water Efficient Technology (W.E.T.) or read about Wripli™, the company’s recent WiFi innovation. Other feature pages include: salt monitor, Crystal-Right™, chlorine generator, inch worm and ozone generator.
Each website will include ongoing updates to include informative, consumer-targeted content through dedicated blogs and video library areas. These new platforms will create a flexible way for Water-Right to provide educational resources to help promote their products.