Water Conditioning & Purification Magazine

‘By Far the Best Years of My Life’

By Donna Kreutz The Rio Grande Valley at the southern tip of Texas is an ideal location for a thriving water treatment business. “We’re at the end of the line of the Rio Grande River; […]

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‘Healthy Home Experts Since 1924’

By Donna Kreutz Joe Urso has had a close connection to Aerus since he was a little boy growing up in Connecticut. The company started with vacuum cleaners, then expanded into water conditioning and air […]

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‘A Result-Oriented, Hands-On, Lean-Thinking Leader’

By Donna Kreutz “When I was a kid, I would take apart every toy I got, rebuild it, then play with it—maybe a sign of an engineer-to-be,” said Jonathan Gur, who has worked in the […]

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Former RainSoft President Proud to Be a ‘Culligan Man’

By Donna Kreutz Robert ‘Bob’ Ruhstorfer started in the water treatment industry as an installer’s helper and delivering salt in the family business in Marlette, MI. He steadily worked his way up through every type […]

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‘They Call Me The Chiller Guy’

By Donna Kreutz Years ago, Guy Lafortune’s mother gave him a piece of advice that paid off. “Back in 1988, my mother suggested that I get into the water treatment industry,” he said. “She told […]

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‘Consistently Great Water Quality’

By Donna Kreutz For years, Mark St. Hilaire worked as a licensed plumber in New England, where he routinely encountered an array of challenging water quality issues, particularly with customers who had private wells. The […]

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‘A Pioneering Leader in the Distillation Industry’

By Donna Kreutz In 1984, Al Meder recognized the vast potential and need for high-purity water, foreseeing a growing demand domestically and globally. That’s when he and his wife Pauline moved from Michigan to Lincoln, […]

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Changing the Quality of Life with a Quality Water

By Donna Kreutz William ‘Bill’ Siegmund completed his college degree in ethnomusicology and set out to both see and hear by traveling around the world. In the mid-1970s he traveled extensively, backpacking from the southern […]

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‘Too Good to Be True’

By Donna Kreutz Robbie Fayle, company Founder and inventor, knew the problems of hard water in Australia. She was a science teacher and after leaving teaching started CALCLEAR. Fayle’s team worked with distributors and hydroponic […]

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‘All I Knew How to Do Was Sell’

By Donna Kreutz Randy Williams is sold on RainSoft and has been for decades. He first heard about the company through one of his high-school buddies. “I was flat broke. I was looking for a […]

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