Water Conditioning & Purification Magazine

For 2020, the Buzzword is CX – Customer Experience

By Dale ‘DataDale’ Filhaber People are now used to instant access, seamless customer service and a speedy turnaround on their needs. Consumers are Amazon Prime’d. They want what they want and they want it now; […]

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Can Your Dealership Help Solve the World’s Water Crisis?

By Dale Filhaber I spent a week in northern Rwanda this past summer. As I watched people going about their daily lives, I saw that so much of their time was devoted to getting water, […]

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Using Motivators to Make a Worthy Offer

By Dale Filhaber A worthy offer is a key part of a winning direct-marketing package. Even if you have the best mailing list in the world, if you are not making a worthy offer, your […]

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Does Your Water Quality Dealership Have an Omni-Channel Mark...

By Dale ‘DataDale’ Filhaber Think of omni-channel marketing as the 2019 supercharged version of integrated marketing. According to Google research, 90 percent of multiple-device owners switch between an average of three per day to complete […]

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Getting Ready for 2019 Marketing

By Dale ‘DataDale’ Filhaber In 2018, marketers really embraced the use of multiple marketing channels. All the preconceived notions that younger people only want digital communications and older consumers want print have gone by the […]

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Are You Using Engagement Marketing to Attract New Customers?

By Dale Filhaber Marketing people want to create relationships; salespeople just want to close the sale. Consumers have so many more choices than ever before. There is tremendous competition in the water quality market and […]

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Lead Generation in the Water Industry: Shifting Paradigms

By Dale Filhaber Don’t just sell a product, sell a whole new way of thinking We all know the story: a company creates a groundbreaking new water conditioning system. Great product, state-of-the-art, unique and everyone […]

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How to Market Water Filtration to Millennials Insights on Mi...

By Dale Filhaber Millennials, born between 1980–2000 have grown up in a time of rapid change, giving them a set of priorities and expectations that differ sharply from previous generations. They have been judged as […]

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Marketing Trends in 2017

By Dale Filhaber The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends, technology and customer behaviors emerge, the key to success will be in […]

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Branding 102 Checklist

By Dale Filhaber At least once a year, every business owner needs to take a step back and conduct a thorough review of their brand. Marketing strategist Gary Hennerberg calls this a repositioning checklist; I […]

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