Water Conditioning & Purification Magazine

Newark Makes Peace with POU after Crisis of Confidence Fades

By David H. Martin Four years ago, when faced with a crisis in spiking lead contamination levels in Flint, MI’s community drinking water, panicked citizens looked to free bottled water as the only immediate solution. […]

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Three Summer Journeys in Search of Water Wisdom

By David H. Martin This summer I embarked on three Midwestern water adventures and thought you might find them interesting. Illinois Water Sentinels statewide gathering, June 7-9 A three-day gathering at Augustana College, Rock Island, […]

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New WQA Consumer Study Helps Dealers Target Key Markets

By David H. Martin The WQA introduced the findings of its latest national study of consumer opinions and perceptions regarding water quality during the opening session of the April convention in Las Vegas, NV. Americans […]

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The Politics of Lead in Chicago’s Drinking Water…the Lon...

By David H. Martin In Chicago, IL, lead in drinking water is more than a public health issue. It is also a political issue and the solutions are both long- and short-term. An article in […]

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The Politics of Lead in Chicago’s Drinking Water…the Lon...

By David H. Martin In Chicago, IL, lead in drinking water is more than a public health issue. It is also a political issue and the solutions are both long- and short-term. An article in […]

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Looking Back: What I’ve Seen and What I Have Learned

By David H. Martin The modern water quality industry represents many certified products, including water softeners, filtration devices and chemicals. All of them have one thing in common: in the capable hands of water treatment […]

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Green Builders Make Clean Water a Priority

By David H. Martin The United States Green Building Council (USGBC) celebrated its 25th anniversary at the annual Greenbuild Show held at Chicago’s McCormick Place last November. (USGBC’s Leadership in Energy and Environmental Design [LEED] […]

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POU is a Better Band-Aid, Called Final-Barrier Protection

By David H. Martin By now, everyone is aware of the Flint, MI drinking-water crisis. But there are others. The price of political delay in dealing with elevated levels of lead in public drinking water […]

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Email Newsletters: Low-Cost Loyalty-Builders

By David H. Martin A recent poll of 352 marketing professionals revealed that email is today’s most commonly used online marketing tool. The study, by Millward Brown IntelliQuest, found that small businesses (50 percent) and […]

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Beware of Fake Website Testimonials

By David H. Martin A recent newspaper article told of a water treatment dealer who hired a website developer to create content for a new company website. While constructing a testimonials page, the developer posted […]

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