In 1984, Al Meder recognized the vast potential and need for high-purity water, foreseeing a growing demand domestically and globally. That’s when he and his wife Pauline moved from Michigan to Lincoln, NE to purchase and operate a water purification company. In just four years, Meder was named Nebraska’s Exporter of the Year. He made quick work of diversifying the company now known as Pure & Secure and establishing an international presence, drawing on his previous global experience at Amway Corporation. Pure & Secure has provided water distillation equipment to more than 120 countries worldwide.
“We are a pioneering leader in the distillation industry, fully committed to the protection provided by and reliability of distillation—a process utilizing the thermal properties of water converting to steam. While we have had experience with RO and filtration, we have concentrated on distillation because, in our opinion, it is the single most effective process. With the ability to remove a broad spectrum of contaminants (biological, organic, inorganic and even radioactive) we take pride in providing families, businesses and the US government with the best method by which to reduce their exposure to environmental toxins.”
Pure & Secure serves residential and commercial drinking-water markets (families, businesses and the health and wellness industry), as well as non-drinking users of high-purity water (science labs, medical/dental facilities, the battery market, printing industry and many industrial uses). With customers all over the world, the company confronts a wide variety of water issues. Most typically, people seek distillation when they want the best treatment possible for the range of contaminants they could encounter.
A full team of experts
The company is now a second-generation family business. The Meders have raised three children who have kept the company going strong. Though Meder still refuses to retire, his sons and daughter (and her husband) now run the business. Paul Meder is VP Technical and Courtney Lawyer is VP Client Relations. The eldest son, Glenn Meder, frequently works with the company on contractual projects. “We couldn’t do it without the rest of the team and are grateful to have talented new additions to our Pure Water family, as well as several experienced employees who have been with us for decades,” Meder said. The company also has a resident water chemist who’s been on staff for more than 40 years. Known as Dr. Water, Eldon Muehling “is one of the most knowledgeable persons on the planet regarding water chemistry and we are grateful that he has been at the forefront of our education program. He has authored many articles on water and done many interviews on radio and television,” Meder said.
“We offer in-house training for staff and distributors on water quality, purification methods, testing, sales, marketing, product knowledge, installation, service and troubleshooting. We also encourage our employees to participate in outside training, when appropriate. We are proud of our employees and the company that we all have created. Our people make Pure Water an amazing company,” from customer service technicians to assembly employees, many who’ve been with the company 15 years or longer. They work closely with a wide network of distributors. “Our in-field distributors make it all tick. Our dealers and distributors work on getting the word out and providing excellent service on a local basis. We are very proud of our distributors,” he added. “We also work directly with some customers who want customized solutions to their water needs.” In addition, the company maintains an A+ rating with the Better Business Bureau.
Meder’s expertise and passion within the water treatment industry is evident not only in his decades of global success and published trade articles, but also his involvement with the Water Quality Association (WQA), serving twice as Chairman of the Distillation Committee and writing Distillation: Process and Technology for the Educational Services publication. (This study guide has been used throughout the world by water treatment professionals seeking WQA certification.)
Effective and global
“Our distillation systems are so effective that water treatment problems have not been an issue for us, as our systems effectively remove nitrates, lead, all types of arsenic, viruses and even biological contaminants, radioactive substances and much more,” said Meder. “Perhaps our biggest challenges have been product certifications. With each country or region having their own set of dynamic product certifications to meet and maintain, it makes selling internationally increasingly challenging and time-consuming, particularly for small businesses.”
Pure & Secure continues to manufacture its distillation products in the US to exacting standards, Meder said. “In addition to manufacturing the best water distillers in the world, we feel that it is our mission to educate the people of the world about the vital importance of consuming only fresh distilled water. You can compare us against any other water filter, reverse-osmosis system or competitive water distiller on the market. We make the best, anywhere. And we have independent test data to back it up.
“Our customers include families, athletes, diabetics, cancer patients, doctors, dentists, schools, preschools, scientists, multinational corporations, government agencies and many more. More than 100 US embassies use our water distillers to produce fresh distilled water as protection for their staff against harsh water conditions and potential terror threats to their water supplies.”
An article on the company’s website asks many questions. For example: “How pure should the water be that you put into your body?” Or, in other words: “How much arsenic, lead, nitrates, copper or other contaminants do you want to consume?” Meder added, “I believe a Pure Water distiller is the absolute best way to protect yourself from the full spectrum of chemicals and contaminants that may be in your drinking water. I believe there should be no compromise on purity.” Looking ahead, Meder said: “Steadily decreasing water quality and availability will lead to increased demand for safe, clean water globally and increase the demand for distillation.”
The company’s five-year plan includes expanding into new market niches and increasing penetration into existing and new global markets with innovative products and a larger field sales force; developing a digital presence by improving online sales and technical support, and broadening the ground support team to offer service in more locations worldwide. “Our main sales effort is simply to educate people about the vital importance of drinking pure water. We have excellent educators and are in the process of expanding our education program online,” Meder said. “Pure & Secure is only ‘scratching the surface’ at present, with plans to raise consumer awareness on the advantages of the distillation process. Public education is paramount.”