Water-Right held its dealer convention at the Kingston Plantation in Myrtle Beach, SC, June 20-22. Held every two years as an opportunity to award leaders within its Clear Choice Water Group network, the event is also designed to educate them on industry shifts and show the company’s appreciation to its customers.

“This is the fourth dealer convention we have hosted since starting the Clear Choice Water Group network and they just keep getting better,” said Kurt Gruett, President of Water-Right, Inc. “It really gives us a chance to give back to our dealers in a fun and valuable way.”

“The growth and positivity we see within this group is amazing,” said Erik Koglin, Field Manager for the Clear Choice Water Group. “This year’s theme was ‘Partners In Progress’ because we truly feel that we are only successful by working together with our dealers.”

Sessions available to attendees included an in-depth look at the millennial generation presented by keynote speaker, Matt Beaudreau, from the Center for Generational Kinetics. He provided insight on how water treatment dealers can better reach millennial consumers, as well as key factors to consider when hiring them on their staff. Additional breakout sessions featured dealers sharing their success in advertising through social media platforms, future plans Water-Right has for their branded websites, as well as learning about the latest technological innovations coming to the WaterCare and Evolve product lines.

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