Kurt C. Peterson, Publisher

Our summer heat has been grueling and it’s not over yet. Many parts of the West, while somewhat recovered from a years-long drought thanks to record winter precipitation, are being consumed by wildfires. In other words, rather than the standard list of contaminants water treatment specialists normally deal with on a regular basis, add fire retardant and ash to the mix. The magical boundaries between states (even counties) on that wall map don’t mean anything to Mother Nature. Particulates are known to travel vast distances on wind currents. Are you ready for them?

We often use the terms sanitizing and disinfecting in the same way, though they are different. The technologies needed to accomplish either also differ. Ozone is beginning to gain traction in new markets because of its remarkable ability to inactivate microorganisms, thereby prompting the assessment of disinfection to be used. The same goes for sanitization. Ozone does a great job, but there are limits. Darrell Weeter of Oxidize It Pro writes this month about the benefits and some of the limitations in the use of ozone. In addition, Greg Reyneke of Red Fox Advisors delves into using ozonation for pool and spa water treatment. Remember, particulates do fall from the sky, impacting water features, pools and spas. Water treatment options already in place may need some adjusting if they are impacted by additional organic loading.

Gary Battenberg, Parker Hannifin, concludes his two-part series on connectors and tubing with two case studies that illustrate the necessity of sourcing the right materials for the job. Do it right the first time to avoid these situations. Tom Spoden of the Water Quality Association revisits re-certification protocols in this issue. Yes, it is necessary to re-certify products and he details when and why. ‘Data Dale’ Filhaber provides us with insight on marketing to the Millennial generation. They do think differently from past generations and getting them on board with water treatment presents new challenges, as she outlines in her article. And Public Health Editor Dr. Kelly Reynolds wraps up this month’s coverage by addressing the problem of DBPs in pool treatment and what needs to be done to overcome this pressing issue.

As the dog days of summer descend upon the nation, we might ask what is different this year about how we do business and what has changed, in order to plan accordingly for our future endeavors. The planet itself may have been responsible for some of those changes while the economic and political landscapes have surely changed some perceptions as well. In order to be successful, you need to know not only your audience but your business and its limitations. That might be the next thing to change, through training, outreach and expansion. Only you will know for sure what is right for your business model. We hope to see you at upcoming events. EWQA and PWQA annual conventions are right around the corner, as is WQA Mid-year. Get your registrations in right away!

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