North Star Water Treatment Systems, a water treatment systems provider to professional contractors through plumbing wholesale, launched a major brand overhaul in January. The effort was initiated to completely update the brand’s image and logo in order to better reflect its industry-leading technology and expanding product offering. The company, known as North Star Water Conditioning since its inception in 1992, has planned to launch more than 50 new SKUs during the first six months of the year, including new POU filtration products, in-line, whole-home filtration and a new commercial water softener line, among others. Phased product launches began in February.


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