Water Conditioning & Purification Magazine

Clear Choice Hosts Successful Dealer Convention

The Water-Right executive team presents a 2016 Top Gun Award to Trent Stumbaugh, Negley’s Clean Water Center, Greencastle, PA.

The Water-Right executive team presents a 2016 Top Gun Award to Trent Stumbaugh, Negley’s Clean Water Center, Greencastle, PA.

By Water-Right, Inc.

In June, Water-Right, Inc. wrapped up its annual Clear Choice Water Group ‘Celebrate Success’ convention for its network of independent professional-level water treatment dealers. Held at the Bridgewood Resort and Conference Center in Neenah, WI, more than 100 representatives of water treatment dealerships from across the country took part as the company sought to educate members on best practices from industry experts and the Water-Right team.

The company has a reputation for working hand-in-hand with their dealers when it comes to deriving additional business out of the markets it serves. Their business model provides a strong working partnership, one that ensures the Clear Choice Water Group dealer knows the answers when it comes to providing customers with solutions, whether it involves filtration, softening, conditioning or purification.

Water-Right Company Founder and CEO Glenn Gruett addresses the crowd.

Water-Right Company Founder and CEO Glenn Gruett addresses the crowd.

“Water-Right is seeing unprecedented growth in our Clear Choice Water Group dealer network,” said Kurt Gruett, Water-Right, Inc. President. “Our bi-annual convention allows us to ensure we are meeting the demands of our rapidly growing dealer group, supporting them as they promote the network’s product brands and assist in ensuring others understand that our professional-level dealer network is the network to be a part of when it comes to offering state-of-the-art water treatment solutions for today’s homeowners and commercial businesses. Our network is by far the most rapidly growing segment of our business.”

Conference-goers were able to learn about the future of the growing dealer group, the latest technological innovations for WaterCare and Evolve products, such as Water-Right’s patented Water Efficient Technology (W.E.T.) and how to improve customer service experiences from keynote speaker and customer service expert Dennis Snow. Additional breakout session speakers allowed dealers to participate in topics covering increasing company value, navigating company milestones (such as sales and transitions) and business branding.

Long-time Clear Choice Water Group Director of Dealer Development R.J. Burke addresses a crowd of more than 100 water treatment professionals.

Long-time Clear Choice Water Group Director of Dealer Development R.J. Burke addresses a crowd of more than 100 water treatment professionals.

Water-Right’s outside marketing agency, Element, also presented its online content-marketing strategies for sales generation and customer loyalty growth. To learn more about becoming a Clear Choice Water Group member, visit the Water-Right Group website, www.water-rightgroup.com.

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