By Denise M. Roberts

Ribbon Cutting: Larry Finch, Cora Dietz, Mayor Katherine Procop, Bob Matthews, Mike Cline and Roberto Vengoechea (photo courtesy of Watts)

1869 E Aurora Rd, Suite 700
Twinsburg, OH 44087
Tel: (800) 659-8400 ext. 419319 [email protected]

Watts opened its latest Dealer Showroom and Regional Distribution Center in Twinsburg, OH last month with a grand opening that befitted the event. Branch Sales Manager Cora Dietz, CWS-VI, was pivotal in the selection of the location, interior design, layout and every conceivable aspect of planning a new facility. Dietz recently joined Watts, bringing over two decades of  extensive water treatment experience to the position, including regional leadership, business development and sales management positions with the Ohio Water Quality Association (OWQA), Hague Quality Water and Kinetico, Inc. She has been an active member of the Water Quality Association (WQA) since 1995, serves as OWQA’s Vice President and has been on the OWQA Board of Directors since 2007. Dietz also holds a Bachelor of Science in business administration from Lake Erie College in Painesville, OH. Mike Cline, a 25+-year water industry veteran joined the company to manage sales accounts, customer service orders, systems application and design and technical support. He brings a wealth of knowledge in retail sales, customer support and territory management to his new role, as well as experience designing water treatment systems  for commercial, residential and specialty applications. He previously held positions at Warren Pump & Supply, Nelsen Corporation and Ralph Reinhart Company. “Watts is thrilled to add Cora and Mike to our staff of highly qualified and knowledgeable water quality treatment professionals,” said Bob Matthews, National Sales Manager for the Watts water quality group. “Both Cora and Mike bring extensive water quality treatment experience and impressive credentials to their extensive water quality treatment experience and impressive credentials to their new roles, demonstrating our commitment to offer the highest level of service, support and solutions in the industry through strategic hires such as these.”

The new center, a full-service facility, will display a range of water quality treatment solutions designed for residential and commercial use and serve as a distribution center for Ohio and surrounding states. It joined existing facilities in Brea, CA; Dunnellon and Tampa, FL; Houston and San Antonio, TX and Peoria, AZ. “This state-of-the-art, interactive showroom signals our commitment to offering the highest level of service, support and solutions for water quality dealers,” said Dietz. “Watts Water Quality continues to lead the industry in offering easy access for order pickup, replacement parts and/or one-on-one conversations with our business managers, engineers and technical advisors. This new branch is proof of our commitment to all these principles.”

As soon as a client enters the door, they are treated to a well appointed space that flows progressively from the entrance to the showroom, office space and the training conference area. Watts will provide training from this location and although small in size, has discussed having  additional training seminars in the region at local conference facilities that will accommodate larger groups. The elegance with which the spaces were designed promotes a welcoming environment to all who enter and the staff are as people-oriented as they come. With a smile and a personal touch, both Dietz and Cline are there to offer whatever support a dealer may seek and be sure they do not leave without what they need. In the showroom itself, a wide range of water treatment products and solutions is on display, including ScaleNet™ commercial and residential anti-scale systems; ZeroWaste® RO systems; Micro Z™ high-performance, single-media replacement for anthracite, sand and garnet; Filox® media for iron, manganese and hydrogen sulfide reduction; Quick-Change™ RO systems; Smart’n Soft high-efficiency residential water softeners designed to use less salt; ProSense™ twin-alternating water softeners with precision
electronic monitoring, Big Bubba® & One Cartridge Tank Filtration whole-house and light commercial filtration systems and UV disinfection systems for bacteria and virus removal.

The operation will be supported by a full-service warehouse facility that can be expanded as products are received. Kelvin Jackson, the warehouse manager, proudly showed off his handiwork. He noted that 10 truckloads with approximately 10 to 12 pallets each of Watts products were received prior to the grand opening and everything had to be accounted for, labeled and shelved in a way that made it simple and readily available when orders are received.  Jackson told of his transition to the water industry with a wry smile. To him, water was just water and something he didn’t drink very often, until he attended training in San Antonio, that is. Jackson was first introduced to filtered water during training and never looked back, saying, “I’ll never believe that water is just water again. And I don’t want anything but filtered water now. If it’s not available, I fall back on my Gatorade.”

As a group of dignitaries filed into the new facility, greeted by the staff, offered refreshments and taken on a full-facility tour, it was obvious they were impressed with the efforts of Watts and Dietz. Twinsburg Mayor Katherine Procop and Director of Community Planning and Development Larry Finch were openly appreciative and welcoming of the new facility to their town. Roberto Vengoechea, Vice President and General Manager of Watts Water Quality Platform, explained the mission of the facility and Watts as a company. He was all smiles as he proudly showed off the new showroom and distribution center. Procop and Finch were further impressed to learn of Watts’ international operations, saying that they looked forward to having a company with such extensive reach added to their community of approximately 450 existing businesses. Marketing Communications Manager Michael Gaulin explained the Watts reach and mission as being focused on multiple markets. The Americas, he noted, are the largest share of sales at approximately 60 percent, with significant growth in Europe and especially Asia. After the warehouse tour, Mayor Procop took part in an official ribbon-cutting ceremony, joined by the Watts staff. It was definitely a proud moment for Twinsburg, as they welcomed yet another internationally known company to their region. The support of the township will be a positive force in the success of the business and much is expected of it as a result. Other locations will be opened in the future, with much of what has been accomplished at the new facility being used as an example. Watts’ water quality products group offers all its customers superior service and support through one central number: (800) 659-8400. For more information, visit And if you are in the Twinsburg area, stop in and see what Watts is doing for its
dealers. You will be impressed.


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