By Denise M. Roberts

Water Techniques
2915 Daimler St.
Santa Ana, CA 92705
Tel: (714) 384-4500
Fax: (714) 384-4505
Email: [email protected]
Employees: 30
Vehicles: Four installation trucks, 12
service vehicles

Sam Freshman
Water Techniques was founded in 1999 after recognizing the need for a full-service provider of water treatment equipment in southern California. From 2000 to 2007, economic growth in southern California was at a high point, which led to the growth of the business in both the custom-home and retrofit markets. “We have been able to develop and grow a niche market specifically in the custom-home arena catering to homes larger than 10,000 square feet,” said company Vice President Mark Wakefield.

Water Techniques’ team of professionals include Sam Freshman, CEO and Chairman of the Board; Jake Choung, Director of Finance and Joyce Takeda, Director of Operations. Wakefield, who has been in the water treatment industry for 34 years, previously served as a district sales rep for Kinetico, Director of Sales and Marketing for Water Factory Systems and General Manager of Ionics Consumer Water Products. Choung came to the water treatment industry via Water Techniques in 2007. He has many years of accounting and finance experience, having previously served as Financial Project Manager for Wellpoint, a Fortune 500 company. Takeda, current President of Pacific Water Quality Association and a C55 Contractor, has been in the industry since 1996. Takeda is also the company’s Responsible Managing Employee (RME) for the Contractors State License Board – State of California. Previously, she served as General Manager at Water by Design, which was acquired by Water Techniques in 2002.

The company designs, installs and services high- end custom residential homes, office drinking water and commercial systems for all of southern California. Water hardness levels in southern California municipal water supplies are often in excess of 20 gpg, with TDS levels often higher than 500 ppm. Water supplies are also chloraminated, making the ammonia a challenge to remove. Therefore, the company offers sophisticated whole-house carbon filtration systems, water softening and/or conditioning with centralized multi-POU water purification systems. “We feel a sense of gratification knowing that the products, services and our overall methodology is among the best in the industry,” says Wakefield. “Our vendors for these products and services include Performance Water Products for POE equipment. The manufacturers include TOMAR Water Systems, Axeon Water Technologies and Aqua Rite, Inc. for RO units. Our employees train on these systems both at our facility and onsite at many of our suppliers’ facilities.”

Maintaining momentum
The economic downturn in 2008 presented a challenge to the company’s ability to maintain profit. “We were able to concentrate on running the business more efficiently while avoiding any employee layoffs—something of which we are very proud,” Takeda says. “We also developed a program with a major kitchen and bath company that will eventually turn into a nationwide program. As we continue to expand our business, we anticipate opening offices in both Los Angeles and San Diego counties in the near future.”

As the industry changes, Water Techniques continues to adapt, looking forward to what must be done to meet new regulatory requirements and exploring new technologies. “We anticipate more legislation with regard to brine restriction,” says Takeda. “As such, we have already begun reviewing, installing and testing alternative equipment other than traditional softeners to inhibit scale, which is crucial to our high-end custom homes.” Not content to stand in place, the company envisions many new possibilities for expansion and success that are right around the corner and it welcomes the many innovations that are moving toward broader acceptance in the industry.


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