Kurt C. Peterson, Publisher

There’s a certain air of excietment around this time of year as we prepare for WQA Aquatech USA. Even though it will be held in April instead of March, preparations are well underway to take advantage of the expanded program that is being offered. The two-day exhibition format appears to be well received and the enhanced slate of presentations and seminars will give everyone a chance to find something that appeals to their needs and interests. Be sure to stop by our booth #727 as well and keep an eye out as we traverse the exhibition floor, looking for new products and taking pictures for our recap after the show.

In this issue, we have an updated program to make it easier for readers to decide which events most suit them. From certification classes to presentations, the broad range of topics being offered are sure to keep attendees busy during the conference. We expect a larger crowd and more exhibitors to be on hand. If you have a new product being launched at the show, let us know. We’ll make every attempt to be where the action is over the four-day period. Don’t forget the Board of Directors meeting on Friday, April 5. If you want to know what WQA is doing for its members and how it’s tackling the issues facing our industry, that’s the place to be to find out the latest information.

We bring you a wide range of topics in this issue, including a preliminary report on WQRF’s recent study on septic systems by WQA’s Pauli Undesser, the next installment of C.F. ‘Chubb’ Michaud’s series on hydronamic design, Matthew Wirth’s assessment of magnesium dioxide and an article by Larry Zinser on processes and methodology. We also have Part 1 of Dr. Everett Nichols’ (HaloSource) presentation on cationic water treatment and a short history of Water-Right as it celebrates its golden anniversary.

What’s more important…your company name or your logo? In David Martin’s Creative Marketing column, he explores branding and the relationship between name or logo recognition and company success. Rick Andrew details the steps involved in developing a new standard in Water Matters and Dr. Kelly Reynolds presents insight into how health burdens impact the regulatory issues of water treatment. This varied slate of topics is yet another example of how dynamic and ever changing the water industry is becoming, and in a more rapid manner than in the past.



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