Kurt C. Peterson, Publisher

We’re nearly half way through 2012, WQA Aquatech is in the history books, the weather appears to be changing to spring and summer, and the children are about to end the school year. It’s time to look back a little and see where we are going. The ability to achieve success hinges on several factors and it also depends on maintaining a positive message. Who could do that in the throes of a global economic recession? The businessmen and women who were determined to not be stopped. Who failed to come out on the other side with even a small chance of gaining traction? The ones who gave up when adversity hit. In our coverage of WQA Aquatech, this message was reiterated by dealers, manufacturers, guest speakers…all of whom have an eye firmly focused to moving forward. It works and they know it.

With the warmer weather comes challenge. Residential and municipal pools will soon be in full operation, requiring a full slate of treatment to ensure public health and safety. Do you count these vertical markets as part of your bag of tricks? If not, you should. The number of outbreaks of waterborne illness will not diminish because a pool is shocked. It takes a dedicated resource to make sure everyone is provided with the safest summer fun they can. Keep an ear to the ground because someone always needs help…your professional help.

UV is the name of the game but not well-deployed in the residential realm. What about other markets than the municipal and industrial ones that immediately come to mind? Residential is an up-and-coming market, as are a host of overlooked applications. Melissa Lupal of LUMINOR Environmental seeks to shed light on these obscure markets that shouldn’t be so obscure. From the ecological to the convenient, changes in the world make it possible to apply UV technology to untapped markets.

Greg Reyneke continues his series on the health-related aquaceutical craze and how dealers can take advantage of this multi-billion industry. He provides a checklist for dealers to honestly appraise their ability to establish themselves as reliable and welcome participants in this emerging marketplace. Being healthy has been the mainstay of many lives for many years so this sidestep to helping people reach their health goals is a perfect match for the industry.

Everyone should know certain things to do their job properly but not everyone does. That’s why how-to venues are so popular. Take Gary Battenberg’s series on how to start a water treatment business. Some people may have come to the industry in a focused, measured, educated approach while others landed by accident. The learning process and the learning curve changes constantly. It’s always good to have those who’ve been practicing their craft provide insight on things that should be known but possibly aren’t. Battenberg goes into depth to explain the initial steps and how important they are to becoming a long-term and successful businessman.

We have an expanded segment dedicated to WQA Aquatech, chock full of details and images. In addition, David Martin writes extensively on the newer (and sometimes more controversial) changes the industry is facing. The show was the biggest and best for sometime and it showed on the convention floor. More exhibitors, more visitors and certainly more opportunities were available for those who were ready to wheel-and-deal. As usual, the event was kicked off with a golf tournament, this year hosted by Wishing Well International Foundation. Everyone who participated should be given a round of applause for standing by their commitment to support tihs worthy cause in the face of historic winds in Las Vegas. Driving a golf ball downrange in 70 MPH winds takes some doing. See the event recap on page ___ for details of the entire week.

Dr. Kelly Reynolds continues her series on emerging pathogens, an important subject that opens up a broad array of possibilities for water treatment specialists. New technologies make the legislative boundaries more onerous as the government seeks to define and ensure the safety of water supplies. Whether it’s drinking water or recreational water, there are some very nasty little buggers out there that need to be understood and if possible, eliminated. Doing so offers the industry a chance to push new technologies into the mainstream and focus on the importance of water treatment at all levels of source and use.

Nothing is static and change is always a part of life, whether welcome or not. Doing business as usual won’t work anymore and there are numerous new opportunities presenting themselves to manufactures, dealers, distributors and clients that should be taken seriously. Take heed of what our authors are saying. They are on the front lines and see clearly how the industry must evolve if it is to stay relevant in this century.

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