Kurt C. Peterson, Publisher

For eons, people have believed that spring heralds the promise of good things. This was very evident at WQA Aquatech in Las Vegas, NV. The air of optimism was everywhere! From an increase of vendors and exhibitors to a more positive attitude about the economy, it felt like the turnaround has definitely gotten some traction. For the past three years, numbers for everything have ranged from dismal to olding with little increases in any industry being noteworthy. That appears to have changed and the show was just the place to be to experience how much difference a year or two can make.

Vendors from all over the world took part; visitors and exhibitors alike were pleased they came to Las Vegas. Several new products were launched at the show, a departure from the gloom and holding-our-own situation that has been the hallmark of conventions for the last few years. Innovation was on display at many booths. It was a very interesting mix of old and new that helped to lift the spirits and hopes of everyone.
The focus on commercial and industrial processes and products at WQA Aquatech was notable and in this issue, we are taking a look at those market segments. C. F. ‘Chubb’ Michaud delves into the nature of pure water and why it doesn’t actually exist. Whether the application is residential, commercial or industrial, the definition of pure water underlies the diagnostic results and treatment options. Gary Battenberg continues his series on how to start a water business. His focus is not just on the residential market but on how any company must deal with the basics of water treatment to effectively and efficiently meet the needs of the customer. As many dealers have moved across lines into commercial and small public water system installations and service, newer entrants into the industry may see the residential market as too small for their professional goals. Getting started on the right foot, no matter what path is opened, is the best way to successfully survive and thrive in water treatment.

Speaking of innovation, there are changes on the horizon that are coming into better focus for the industry. Efficient and reliable no-salt technologies are being researched and the healthy drinks market is expanding rapidly. Greg Reyneke provides another chapter in his series on aquaceuticals and how this emerging market is compatible with existing water treatment businesses. The public is demanding something new and water treatment dealers are on the forefront of meeting their demands!

Dr. Kelly Reynolds, Public Health Editor, highlights the realm of emerging pathogens and the role water treatment dealers have in protecting consumers. As a follow-up to her previous article and WQA presentation, she will continue the series with additional information that will help define further the problems with water infrastructure and the final barrier approach to resolve those issues.

And finally, Gary Coon offers insight about the types of debt consumers accrue and how to offset bad debt with good debt. There are a lot of good points and pointers for marketing and sales staff to consider when working with customers. Taking advantage of a changing economy will require new methods and looking for different approaches to make clients aware not just of cost, but benefits that have a long-term effect on their homes and families.


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