By Greg Reyneke, CSW-VI
Water, Nature’s miracle compound, is both an elixir and a destroyer. Two gases combine to create a liquid that preserves life on our entire planet. As a source of hydration, water enables all organisms to survive and thrive. When exposed to carbon dioxide, water forms carbonic acid, a strong solvent that dissolves almost anything it touches. Nature’s strongest solvent can dissolve, absorb and transport many things – both good and bad. .
For almost a century, the water quality improvement industry has delivered the very best water at the best price to its customers. Water dealers are able to remove potentially harmful inorganic compounds as well as carcinogens and other organic contaminants from water that our customers use for cleaning, drinking and bathing. We have focused ourselves singularly on stripping contaminants from water and providing our clients with crisp, clear, delicious, water.
The human body requires a delicate balance of electrolytes, vitamins, minerals, beneficial microorganisms and water to function at peak levels. Our 21st century diet and high-stress lifestyle requires proper nutrition to keep us functioning at peak performance levels. Contemporary research suggests that modern agricultural methods and over-hybridization for yield have created a nutritional deficit in agricultural produce; fruits and vegetables are believed to no longer be as healthful as they were in days gone by.
Today, the average consumer clearly believes and understands that she can no longer rely on healthy eating alone to protect herself from the ravages of modern-day living. Many people are turning to vitamin supplements, colloidal minerals, pharmaceuticals and various consumer devices to meet their desire for proper nutrition and hydration. . It makes sense that you, the local water quality improvement expert should have an understanding of the aquaceutical and nutraceutical options available to your clients.
While nutritional supplements have been used for centuries to enhance human quality of life, it requires a fundamental paradigm shift to begin exploring the potential opportunities in enhancing water with nutraceuticals and various related technologies. Water quality improvement dealers have generally thumbed their noses at the emerging fringes of our industry that promote various technologies like electrolysis alkalinizers, ORP (oxidation reduction potential) enhancers and nutritional infusers. When one is focused on cleaning water, is seems counterintuitive to advise customers to add things to their water.
The first important concept to grasp is that water should be considered as a transporter of nutrition, not a source of nutrition itself. Well-intentioned individuals (and even some medical professionals) don’t realize that hard water contains inorganic calcium compounds instead of organically bound calcium that is properly assimilated by the human body. Since so many nutritional products and devices have been marketed by people and companies using ambiguous science and unproven theories, water dealers are generally skeptical of aquaceuticals and alternative water technologies.
While the health benefits of certain metals, minerals and other nutrients can sometimes be in dispute, it is a fact that our customers want to be healthier and that they are spending billions of dollars each year in the pursuit of improved health, wellness and longevity. A significant opportunity certainly exists for the smart water dealer improve their customer’s physical health and to improve the financial health of their company. . When considering nutraceuticals, and aquaceuticals in particular, it is common consensus that the water used to transport nutrition should be as clean as possible, devoid of potential interfering factors like inorganic calcium that can interfere with the uptake of nutrients in the human digestive system or with the ability of the supplement to dissolve properly.
Aquaceutical infusion technologies vary amongst concentrates, gels, caplets and even effervescent tablets; all designed to maximize interaction of nutrients and beneficial compounds with the water used to carry them into the human body. A dietary supplement is a product that contains nutrients derived from food. According to the Dietary Supplement Health and Education Act (DSHEA) of 1994, a dietary supplement is a product taken by mouth that contains a dietary ingredient intended to supplement the diet. The dietary ingredients in these products may include: vitamins, minerals, herbs or other botanicals, amino acids, and substances such as enzymes, metals, living organisms and metabolites. Dietary supplements can also be extracts or concentrates. Dietary supplements do not have to be approved by the US Food and Drug Administration (FDA) before marketing. Although supplements claim to provide health benefits, products usually include a conspicuous disclaimer that says, “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.”
Naturally, a good dealer always adheres to the first rule of smart business (Improve your customer’s lifestyle) so a certain level of due diligence needs to be applied before adding nutraceuticals and other related products to your offerings; research the product or technology and answer the following questions:
- Who are you dealing with? Is this a real business, or just ‘some guy’ over the Internet?
- Does the business have any established reputable resellers?
- Are there any negative Better Business Bureau reviews about the company?
- Can you easily understand the touted benefits of the product or technology?
- Can you explain the technology or product and its benefits in a way that your clients can understand?
- Would you offer it to your own mother?
Some nutraceutical vendors have established training programs specifically for water quality improvement dealers to teach them about the products that work and how to sell them responsibly. . The opportunities in water and health are virtually limitless. Start learning now to stay ahead of the competition!
About the author
Greg Reyneke, CWS-VI, is currently General Manager at Intermountain Soft Water in Lindon, UT and serves on the WC&P Technical Review Committee. He also serves on the advisory board of the Smart Dealer Network, a trade association dedicated to helping independent water treatment dealers succeed in today’s changing world and reach their full potential.