Kurt C. Peterson, Publisher
Somewhere in the US, summer has arrived, although weather reports from around the continent may not show it. As wild as the weather has been for the past several months, it’s possible some good opportunities have gotten lost in mixed lot of reporting by the general media; up and down economic reports, natural disasters and crazy weather have taken the spotlight. Yet in that coverage there’s a bright spot for the water treatment industry for new business opportunities. Whether philanthropic or pragmatic (such as providing bottled water and equipment to disaster areas), efforts to overcome the sheer volume of problems with water can foster better relationships between the industry, government agencies and affected citizens.
Many big-name industry players have been quick to respond in Haiti, Japan, the Deep South and other areas, joining relief agencies, NGOs and other disaster specialists, when Mother Nature flexed her muscles. Many less-well known entities were also knee-deep in trying to overcome the enormous burdens placed on everyday people just trying to survive. And while there was (and is) a deep-seated need to help others in dire straits, the reality of exposing one’s business to a wider field of prospective clients was also a motivating factor. When people feel they are being helped, they tend to reciprocate in some manner after the crisis has been overcome, with a referral or a future business proposal. Those companies that recognized this aspect of human nature may have gained far more than a good feeling as a result of their actions. Consideration of the possibilities has the potential to point many dealers and manufacturers in directions that will ultimately enhance both their reputations and their bottom line.
The quest to provide safe water is never ending and as newer methods become available to test our water sources, the necessity of understanding what works and what doesn’t becomes more important. A core product of water treatment, activated carbon is probably better known to the public because of the wide range of applications in which it is used. To reflect our focus on carbon, Jeffrey Trogolo of Sciessent delves into how its use for water treatment applications has changed and may change in the future. Ken Schaeffer of Carbon Resources gives an appraisal of supply and demand issues facing carbon producers and users, in which he details global effects on this particular market.
Technical Reviewer ‘Chubb’ Michaud offers another fine article on the intricacies of resins and WQA’s Emily Bolda defines certification requirements for residential water filters. In addition, Gary Battenberg, another member of our Technical Review Committee, presents the first of two parts of a case study on the installation of a whole-house RO system. We have a little of something for everyone!
With conference season in full swing, don’t forget to take a close look at the Upcoming Events section, which will help you decide where spending your travel dollars for the best return. Whether you attend one of the Aquatech series of events or are more focused on trending in another water treatment discipline, we have researched to present our readers with the most diverse and comprehensive list possible. We might cross your path as well or at least the magazine will be somewhere close by.
We pride ourselves on reaching out to the broader water community to get the best possible articles for our readers. If you would like to try your hand at writing an article for an upcoming issue, contact our editorial staff. They will send you our editorial guidelines to help you construct articles and explain the process we use for publication. Are you a whiz at marketing or have some tricks others might benefit from? Think about submitting them for consideration. Do you have something to say to the editor? Comments or concerns about an article? Let us know! Are you a dealer who has an interesting story to tell? Contact us and make arrangements for a possible interview. We’re here to serve the water treatment industry and we can do that best with the help of the whole community.