By Denise M. Roberts
Following that ceremony, Tim Miles (The Wizard of Ads) and business partner Paul Boomer unveiled their keynote presentation, The Civic Lessons. They detailed how social media has become one of the most powerful tools available and why companies should embrace this new marketing opportunity. Social media, said Miles and Boomer, will allow dealers to immediately respond to a variety of issues in a way that can quickly build trust with customers, becoming yet another medium that can promote successful interaction and increase sales when used properly and effectively. The pair have also been working in conjunction with WQA to revamp the organization’s website, making it more user friendly.
Dealer Section. Steve Fox’s presentation on salt-free systems was exceptional. He explained that there are salt-less softener technologies, so questions about these systems must be dealt with professionally. Physical water treatment systems, or non-chemical scale removal systems, function for what they are intended, but customer expectations must be managed appropriately. Fox highlighted the industry’s lack of marketing for RO, distillation and DI as salt-less systems. Don Akers of
International Standards & Regulation Committee. India Task Force is progressing well and growing. The Certification Subcommittee announced that 30 people took CWS-I certification tests. They are working on an awareness campaign to increase interest and participation. The Southeast Asia Task Force’s first meeting was well attended, and the next tentative meeting is at IndoWater. Some areas are not ready for Task Force activities, noted Tom Palkon, but are ready to hold events; Gold Seal members are already in place. There is a different mindset involved in this region that may make a task force unworkable at this time. The Softened Water Eczema Trial (SWET) was a great disappointment, according to Tony Frost (see Global Spotlight). In another challenge to the industry, he said there is a movement afoot in Europe, especially in the UK, that views softened water as corrosive and to be avoided; an issue that needs to be addressed immediately to avoid damage to the industry.
Several companies launched new services and products, in particular Omnipure’s newest cartridge filter. Sciessent LLC, creator of ionic silver-based antimicrobial brands Agion® and Agion Active™, announced that Omnipure’s inline filters treated with agion have received California Department of Pesticide Regulation registration, as well as NSF certification for bacteriostatic claims. These carbon block filters are the first and only inline filters currently active to have received both listings, contain agion technology and can claim the ability to reduce the growth of bacteria. “The receipt of these certifications is terrific news for Sciessent, for Omnipure and most importantly, for customers across a range of industries who want cleaner, better tasting drinking water,” said Paul Ford, CEO of Sciessent. “The California Department of Pesticide Regulation and NSF have, through rigorous review or testing, confirmed the efficacy of agion antimicrobial technology in combating heterotrophic bacteria in filtration beds, helping Omnipure ensure its filters deliver the highest aesthetic quality water for its public and private drinking water customers.”
I heard it on the tradeshow floor
Even though attendance appeared to be lower than last year, the quality of contacts was very good, according to many exhibitors. Rather than just wandering through the show space, visitors were asking ‘quality questions.’ In some aisles, traffic appeared slight at times, probably due to scheduling and the beautiful weather outside. Biocera representatives said they had lot of good leads and possible partnership opportunities as well, while PureTeck and Cargill mentioned increased quality leads as the biggest benefit of attending the event. PureGen’s Allan Horner noted particularly heavy traffic to his booth, as did Waterlogic. Morton Salt reps said it was a very good show all around.