By Denise M. Roberts
The clock must first be turned back to the beginning of the 20th century to 1902, when Joseph H. Huemann started a well drilling business, Joseph H. Huemann & Sons, in northern Illinois. Sons Joseph G. and Fredrick followed in their father’s footsteps in 1939. Joseph G’s son, Tom, also invested himself in the water treatment industry. In 1963, he began his own family water treatment business in his garage. At 16, Tom’s son Joe joined the business, learning every aspect of water treatment, including home water softener salt delivery, in-home sales calls, servicing equipment, plumbing calls and more. He was born for the business and knew by the age of 13 that he would someday take over the family business. Originally, Huemann Water Conditioning sold and serviced Bruner water softeners but changed to Kinetico products in 1975.
When asked what is the highest point of being in the industry, Huemann says, “The most rewarding aspect of our business is solving a customer’s water problems and having them recommend us to other people as a company to use for producing good results. The best experience is having our customers call and say ‘I love my water!’” On the other hand, the worst is “dealing with the onslaught of information or misinformation available to the customer. Meeting their expectations and trying to solve the problems the correct way doesn’t always mean the same thing to them as it does to us.”
On the subject of information availability, Huemann notes that the Internet has provided benefits as well. “In the form of advertising, social media has become a big part of our advertising and the way we communicate with our customers. With the likes of Facebook and Twitter, it is a different avenue of communicating with our customers and promoting to them in a completely different way. The traditional forms of advertising are still needed but the flight to social media and the constant need to stay in the face of the customer is very important. Needs for high-efficiency water equipment throughout the country is a topic we have discussed at length at our company and the different forms of treating your water versus the tried and true methods.”