Kurt C. Peterson, Publisher
Fall means it’s time for the conference season to begin slowing, after several notable events this year. In this International issue, we take a look at the broader spectrum of treatment in other areas that have entirely different infrastructure and water quality challenges. Many dealers and manufacturers have been heavily involved in the most recent disaster relief efforts in Haiti, Pakistan and other areas, and continue to provide support to those who have suffered so much from the ravages of Nature.
In this issue, Water for People’s Ned Breslin advocates a change in mindset for all involved in improving access to safe water, especially in underdeveloped countries around the globe. His insightful idea for looking at what hasn’t worked, and changing the strategy for reaching the United Nation’s Millennium Development Goals for water and sanitation, may be the best idea yet. And, with the UN’s symbolic declaration that water is a human right, a better way must be found. Water and water treatment are not free. Many understand this basic tenet of resources and economy without the need for a declaration. The work that is needed to provide potable water to the planet’s citizens will go on long after the debate on what constitutes a right to water, opening channels for discussion and opportunities for companies to become involved in expanding their network of clients.
Australia’s bid to enforce water conservation has run into some measure of resistance because information about how to do so did not filter down to the people adequately enough. The steps that country has taken to overcome years of drought and unsustainable water practices resulted in business opportunities for branching industries, such as risk analysts and software companies. To manage the programs the government put into place, the strategy included a wide range of seemingly unrelated professionals to accomplish the goal of maintaining a high quality of water for all citizens. Software to manage the huge water programs had to be developed and, in this issue, Simon Wallis provides insight into how that was accomplished.
As in past International issues, we are taking a look at projects in less fortunate countries, headed up by US companies and organizations, to bring the reality of higher quality water and good sanitation to those who need it most. Technical Review Committee member Jim Lauria provides a case study on simple technology developed by a faith-based company to meet the immediate needs of people in disaster-stricken areas. Alana Soehartono and Marissa Jablonski cover the efforts of a segment of Engineers Without Borders to help the war-torn country of Guatemala redevelop simple infrastructure in rural areas, one village at a time. Hannah Kim presents a policy perspective on what it means to have water declared a human right and what will need to be done to achieve already existing goals.
On the more technical side, Dow Water & Process Solutions’ Denise Haukkala and Diego Bonta give straightforward ‘how-to’ instructions for maintaining residential RO elements. Dennis Leeke of Underwriters Laboratories takes us on a tour of their facilities and explains the intracacies of water testing from start to finish. And in marketing, The WaterGroup’s Tim Sewell offers insight on making bottle-less coolers a part of the marketing strategy for all dealers.
Next month, we’ll recap Pacific Water Quality Association’s annual conference and exhibition and InterBev/IBWA. Although the conference season is winding down, there are still several events that should have dealers and manufacturers considering increased travel budgets, such as the Eastern Water Quality Association’s annual event in November, National Ground Water Association’s annual exposition in December and, of course, WQA Aquatech in March, in San Antonio, TX. Until next month, keep looking forward and taking on new projects. Expand your horizons and your business with good marketing practices and a deeper commitment to customer service. Those will be the keys to emerging from the economic downturn in a much better, stronger position.