By Denise M. Roberts

Amiad Filtration Systems
Kibbutz Amiad
Upper Galilee, 12335 Israel
Tel: +972 4 6909500
Fax: +972 4 6909391 Employees: Headquarters: 250
Worldwide: 170

Arik Dayan, CEO of Amiad Filtration Systems since March of last year, recently gave WC&P some insight into the history and focus of the company and its plans for the future. Dayan was part of the company’s senior executive team that met with investors at the launch of its IPO in 2005. In mid-2007, he became Deputy CEO and Senior VP of Sales and Marketing. Dayan has held various senior positions since joining Amiad in 1997 as the General Manager of FCS, Amiad’s Singapore subsidiary, including International Business Development Executive VP of Sales and Marketing. Prior to joining Amiad, he was Managing Director of SunGard Business Integration Asia Pacific from 2000-2003, and Director of Sales and Marketing at Epilady from 1994-1997. Established in 1962 as a pioneer in efficient technical solutions for agricultural purposes, Amiad develops and manufactures water filtration solutions for industrial, municipal and irrigation applications. The publicly traded company (London’s AIM exchange) is known for its ability to adapt its products to each of its customer’s requirements. More than 90 percent of Amiad’s revenue ($73.3 million [USD] in 2008) is generated from exports to 70 countries around the world. The firm has 170 authorized distributors in addition to subsidiaries and offices in Australia, China, Singapore, India, Turkey, France, USA, Chile, Germany, Holland, Uruguay and Spain.

Amiad’s mission is to become a leading company in the global filtration solution market, developing filtration solutions that save water and protect the environment. The company designs and assembles its tailor-made solutions based on its screen-scanning and microfiber technologies. It developed the first plastic filter in the 70s and, since then, has developed a broad range of products for a wide spectrum of applications. “We, at Amiad, pride ourselves on our commitment to developing filtration solutions that save water and protect the environment,” said Dayan. “We have built our business on addressing market needs, while creating long-term value for our partners and customers. Our core values of performance, environmental sustainability and quality guide our everyday activities, ensuring that we deliver exceptional results time and again.”

Despite the economic challenges the world has faced in the last two years, Amiad managed to maintain a level of sales and profit at the end 2009 by taking advantage of the growing water market and a new management team with a very strong sales and marketing focus. A new, five- year strategic plan is currently being implemented which will enable the company to increase its revenue and profit. It includes recently undertaken new subsidiaries and joint ventures.

Amiad has entered into a conditional  agreement for the acquisition of the entire issued share capital of, and ownership rights in, Arkal Filtration Systems Cooperative Agricultural Society Ltd., from its existing shareholders, Kibbutz Beit Zera (including its affiliated corporations) and Bermad Industries Cooperative Agricultural Society Ltd. Based on this strategic plan, Amiad is refocusing on ways and means to penetrate markets and segments for which it can provide effective solutions. This acquisition of Arkal will enable the company to develop new, advanced technologies and offer new and improved products and solutions.

As global awareness of water-related issues has risen, major worldwide conglomerates have gotten involved in the water industry, thus consolidating companies and raising standards in the process. Based on the UN Population Report, 60 percent of the world population will be living in cities by 2030. These cities will have aging infrastructure that will require filtration solutions at the point of use for hospitals, hotels and high-rise buildings. Additionally, rainwater reclamation will become critical, and will become the norm. Global water shortages and increased regulations are leading to increased demand for non-chemical water treatment technologies, with an emphasis on lower energy use, less water use, less labor, reduced waste and smaller footprints. Amiad plans to develop, produce and provide solutions that will answer these demands.

While working with governments, organizations and industries around the world, Amiad seeks to encourage new developments and promote new markets while protecting natural resources. Dayan noted that part of his inspiration for joining the company was motivated by the famous John F. Kennedy quote: “Anyone who can solve the problems of water will be worthy of two Nobel Prizes—one for peace and one for science.”



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