Anat Kartaginer
Tana Water, Ltd.
Kibbutz Netiv Halamed Hei
99855 Haela Israel
Tel: +972-2-9900222
Fax: +972-2-9900500
Email: anat@tami4.co.il
Website: www.tanawater.com

Anat Kartaginer is head of the Water Treatment Department at Tana Water of Emek Haela, Israel. She is a member of the Israeli Water Association (IWA), European Point-Of-Use Drinking Water Association (EPDWA) and the WC&P Technical Review Committee.

Kartaginer will complete her Master’s Degree in environmental quality science at the Hebrew University of Jerusalem by the end of 2009. She is a leading researcher in the advancement of quality products and innovation at Tana Water, a major force in the provision of drinking water systems for over 30 years.

Tana is one of the world’s most advanced developers and manufacturers of POU systems. Their leading-edge products are matched by a focus on customer service, which comes from long-lasting partnerships with clients.

How did you get started in the water conditioning and purification marketplace? What was your first job in it?
I started in 1998 as a water laboratory manager at Tana Water, Kibbutz Netiv Ha Lamed Hei, Israel.

Why did you start your professional involvement?
I find the water treatment area fascinating, taking into consideration its importance and knowing that the world water crisis keeps increasing in terms of quality and quantity.

What are you most proud of in your profession?
Being involved in the research area in the company.

What are you least proud of in your profession?
The need to face competitors who bring a bad reputation to the industry.

What gives you the most joy in your professional life?
Training and editing the company’s internal water magazine.

What do you dislike most in your professional life?
I can’t think of anything specific.

If there were three portraits on the wall behind your desk, not of family, who would they be and why?
Yitzchak Rabin, who was an Israeli politician and general and the fifth prime minister of Israel. Rabin won the Nobel Peace Prize in 1994, but was assassinated in 1995. He believed in the path of peace and paid for it with his life.
Binyamin Ze’ev Herzl, who was an Austro-Hungarian journalist and the father of modern political Zionism. Herzel wrote the book Der Judenstaat (The Jewish State, 1896) in German. This book announced the advent of Zionism to the world.
Ben Gurion, who was the first prime minister of Israel and played an important role in the founding of the State of Israel. Ben Gurion helped to build the state institutions and oversaw the adsorption of vast numbers of Jews from all over the world. He pushed for the greening of the desert and advocated water desalination.

If you were not in the water conditioning and purification industry, what would you be doing?
I would work in landscape designing—my previous occupation.

Why would you do that?
In addition to the fact that it is a creative area, I feel privileged to affect the environment from the functional and aesthetic points of view.

Polish up your crystal ball…what will be the three most important issues in our industry within the next five years?

  1. Promote the acknowledgment of POU devices as a complementary integrated tool that follows municipal water treatment.
  2. Raise public awareness of the need for water treatment at the point-of-use.
  3. Getting involved in resolving the global water crisis.
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