By Peter J. Censky, WQA Executive Director

Take advantage – attend WQA Aquatech USA
If you’re a regular attendee of WQA Aquatech USA, this article should serve as a reminder of exactly why you attend and alert you to some new offerings for 2007. But, if you haven’t attended The Water Opportunity ShowTM, you might be asking yourself, “Why should I take time and money to attend? What sets this event apart? What’s truly in it for me?” Or perhaps it’s been several years since your last show. What’s changed? Why attend?

Your competitors are smart. Many of them will attend WQA Aquatech USA. They’ll benefit from the in-depth education, up-to-the-minute regulatory information, hands-on training, networking opportunities and the jam-packed trade show. Shouldn’t you be there, too?

Our strategy is to provide a one-stop shop for residential, commercial and industrial water treatment and services. WQA’s education seminars and one-on-one networking events put you in touch with the top experts in every field of water treatment. This is an unparalleled opportunity to learn about and capitalize on the latest information that matters to you and your business.

Our trade show has become the place for new products and technologies to ‘strut their stuff.’ No other show in existence brings these new technologies and industry experts together under one roof in the US. There are already 59 brand-new exhibitors signed up for this convention, with two months still to go. We’ve had record-level attendance the past two years and the 2007 show is on track to beat previous numbers.

Networking options offer you the chance to make new acquaintances, gather ideas and connect with industry peers, while our education partners are the best in the world. Aside from WQA’s own offerings, this year we have content from:

  • American Filtration and Separations Society (AFS)
  • Association of Water Technologies (AWT)
  • International Bottled Water Association (IBWA)
  • International Ozone Association (IOA)
  • International Ultraviolet Association (IUVA)
  • International Water Conference (IWC)
  • Water and Wastewater Equipment Manufacturers Association (WWEMA)

That’s just a brief answer to why you should attend WQA Aquatech USA. Let me take you on a tour of the key events that you won’t want to miss at this year’s show.

Our ‘WQA Primetime’ lineup is not to be missed
We’re referring to Wednesday, March 28, as ‘WQA Primetime.’ You’ll get a quick and complete snapshot of the industry at these three prime sessions. The day kicks off with the Industry Issues Report. You’ll be briefed on every legislative and regulatory issue being tracked by WQA, learn next steps and focus on the emerging horizon. Next, the State of the Industry offers an insider’s view from one of Wall Street’s top analysts. You’ll hear details on major worldwide trends, a report on consumer attitudes and marketing changes important to our industry. There’s a reason this event was standing room only last year. The third part of WQA Primetime is the Opening General Session, featuring Water Quality Association leaders speaking on issues important to all of us. WQA will also honor the industry’s best for their outstanding contributions. Cam Marston, an expert on multi-generational relations and workplace communications, will provide a thought-provoking keynote address. Have you ever tried to figure out what makes your key employees tick? Do you know how to market to a growing, younger audience? This is your chance to find out. The information and ideas you gain from WQA Primetime will help you throughout the week and afterward, back at your business.

See you in Orlando!

Next month: Part 2, New Opportunities


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