By Nate F. Searing

The expanded focus of WQA Aquatech USA 2005, including new exhibitors in the industrial process water, ultrapure and chemical markets, will bring thousands of first-time attendees to a trade show and conference that has long been the standard for the POU/POE industry.

While it may all seem a bit overwhelming to individual POU/POE dealers, the show’s expanded offerings bring new opportunities for dealerships large and small. For those dealers who may not yet have decided whether they’ll attend WQA Aquatech USA 2005, we bring you two of your own to tell you firsthand why they’ve attended in the past and what they’re looking forward to this year.

John Packard
Culligan Water Conditioning
6030 Culligan Way
Minnetonka, MN 55345
(952) 933-7200
18 dealerships serving tens of thousands of customers in six states.
Employees: 450

I’m taking more employees to the show this year than ever before. That’s a direct result of the fact that there’s going to be a lot more going on this year than ever before.
I bring my service managers there to learn the latest and greatest installation techniques and this year will really be my year to explore the new exhibitors and opportunities to see if my commercial sales staff would benefit from attending in the future.
Overall, the WQA does a really good job with its seminars and conference programs. I’ll take part in those as much as possible, because you always hear about what’s going on in the industry first at this show. The government affairs meetings keep you up to date with what’s coming down the pipeline and the trade show floor is just a fun place to be, to meet new people and to network with hundreds of likeminded dealers, manufacturers and distributors.

Dennis Rupert
Culligan Water Conditioning
15 Barry Street
Hillsdale, MI 49242
(517) 437-4391
One dealership serving 4,000 customers in Hillsdale County, Michigan.
Employees: 8

The show has always been about one thing for me, the networking opportunities. You meet so many people on the show floor that are doing new and exciting things, exploring new technologies and moving into different arenas from the residential to industrial markets.

I also think it’s important to take advantage of the seminars and the continuing education opportunities that the WQA host. I’m going to obtain my Certified Water Specialist (CWS), Level III certification during this conference and I suspect that there are hundreds of other dealers who will be doing the same thing. I’m also really excited about the new partnership with Aquatech. There are a lot of dealers who are eyeing the possibilities in the industrial market but so far have not had a lot of resources to guide them. I hope to have a lot of my questions answered by folks who don’t typically attend the WQA show.


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