By Peter Censky

What’s that? Why is WQA partnering with another organization to build this new show? What’s in it for dealers, manufacturers, the retail channel and commercial/industrial participants… for the entire industry? Just what is this all about?

WQA Aquatech USA will be the biggest and best water opportunity show for our growing industry. Why? Because the industry is changing and those who diversify and build new business opportunities for themselves are going to be tomorrow’s winners.

This show is the old WQA show—but with so much more added. Our vision is to mold it into the best opportunity show, encompassing everything from the household market through industrial—including commercial, ultrapure and all the other custom water applications.

Another exciting thing about this show model is its marriage of technologies and know-how. It’s not good enough to just offer technologies on the trade show floor. Without comprehensive education, you really can’t turn that technology into a profitable business opportunity. So we are bringing together a wide variety of education partners to expand WQA’s seminars.

These include the International Water Conference (IWC), International Ozone Association (IOA), International Ultraviolet Association (IUVA), and Association of Water Technologies (AWT—chemical treatment).

Over the next few years, as this show develops, the survivors of the future will be gaining valuable insights, strategic opportunities, and important corporate intelligence.

Attendees will come away with:

  • New technologies
  • New opportunities
  • New business models
  • New knowledge
  • New capabilities

For its part, the Aquatech model brings together commercial, industrial and ultrapure applications. To that, WQA brings household and specialty applications. Together we are creating the “customized water to fit every need” show.

You are not losing anything with this show—in fact, attendees can gain immensely. Get in on the ground floor! Don’t miss a single opportunity to grow, to diversify, and to better yourself and your business. Register now to be an exhibitor or register soon to be an attendee.
Oh, by the way, the show is in Las Vegas from March 29 through April 2, 2005. It’s a great place to be in the spring…!


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