In June, a momentary media storm raged around perchlorate levels in milk when activist groups circulated a report to the press that purported to find the public at risk. Water quality was also slandered by the document.
The Council on Water Quality, The Capitol Medical Society, the Alliance For Food & Farming and the University of California’s Irvine Urban Water Research Center, among others, worked to combat the erroneous information with press releases, reports and outreach. Their efforts served to both calm the public and reveal the ‘special interests’ behind the scare
As Dr. Ladonna R. White stated, “Irresponsible and misleading “reports” only serve to create unnecessary fear and result in costly efforts to address a “problem” that does not really exist. As a result public and private dollars are diverted to unnecessary risk management efforts, at the expense of real health issues affecting the public.”