By John Ferguson

The 29th Annual WQA Educational Conference and Exhibition in Las Vegas will feature significant revisions to both the educational conference (March 18-22) as well as the exhibition (March 20-21). WQA leaders and staff started with a clean slate for the 2003 event while refining, streamlining and concentrating offerings to give members and exhibitors a superb show. The overall goal was to give all attendees the biggest bang for their buck—with the least amount of time away from their businesses.

The educational conference will allow individuals to attend WQA’s highly regarded technical educational seminars, and receive continuing education credit to maintain or gain certification. This year, they’ll also gain credits by attending scientific committee meetings as well. Also, this year, WQA kicks off new educational business and marketing seminars that offer both nuts-and-bolts tips as well as inspirational messages to fire up employees and owners alike.

Speak on success
The kick-off business success seminar features famous entrepreneurial guru Michael Gerber, author of the best seller “E-Myth.” He is a widely popular speaker for both large and small businesses. For example, after attending a Gerber seminar, the John Hancock Insurance Group said, “Without a doubt, the most important message for our company over the next decade.”

The next key speaker in the business package is Hal Becker. In 1990, Becker sold Direct Opinions, a company he founded to present lectures and seminars around the world and promote his national bestseller, “Can I Have 5 Minutes of Your Time?” now in its 14th printing and used by many corporations as their “sales bible.” He has also authored another bestseller, “Lip Service”—one of the nation’s foremost books on customer service. He has been featured in publications including The Wall Street Journal, Success, Inc., Nations Business and hundreds of newspapers and radio/TV stations around the world.

No overlap
The two speakers will be followed by a panel of some of WQA’s most successful members, who will interact with attendees on a wide variety of subjects related to growing and maintaining a successful water treatment business. The exhibition has been completely revamped as well. For the first time ever, you’ll be able to meet with exhibitors for two consecutive days, Thursday and Friday, with no educational events competing against the show. This will allow attendees to spend quality time with key vendors on and off the show floor without worrying about missing seminars or committee meetings they want to attend.

Also new will be the appearance of dozens of foreign delegations brought to the WQA convention and exhibition through the auspices of U.S. Commercial Service’s International Buyers Program. U.S. Commercial Service representatives in more than 150 cities overseas have already been sent multilingual WQA brochures, which is only the beginning of a steady flow of materials from WQA to help guarantee prequali-fied foreign delegate attendance in Las Vegas.

With all of these significant changes—and considering that Las Vegas features low-cost hotel accommodations and inexpensive air fares—it’s expected to be one of the most useful, business critical WQA educational conference and exhibitions ever.

About the author
John Ferguson is communications manager and executive editor for the Water Quality Association. He can be reached at (630) 505-0160 or email:


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