By Ronald Y. Pérez
WC&P Senior Editor

After being hosted by Seattle for last year’s industry exhibition, the International Bottled Water Association (IBWA) takes to the East Coast and the Miami Beach Convention Center in Miami Beach on Oct. 4-6. The theme of the IBWA’s 43rd Annual Convention and Trade Show is “Thirsting for Excellence.” Stephen Kay, vice president of communications for IBWA, says one of the main features of this year’s show is the number of continuing education units (CEUs) available to the attendees.

“There will be a heavy focus on technical issues, even down to a seminar on interpreting lab results,” Kay said. “The seminars are not just for the owners of the (bottled water) businesses, but the people in the plants who operate the equipment.” In all, 19 CEUs will be offered, which is more than any other previous IBWA show, he said.

Prepping for HACCP
The special emphasis placed on technical issues stems partly from the fact that the IBWA will voluntarily take part in the Hazard Analysis Critical Control Points (HACCP) program in 2002. Applied to other industries by the U.S. Food and Drug Administration (FDA) and other agencies (including the U.S. Department of Agriculture), HACCP is a scientific process control system for eliminating contaminants at critical areas in the food production and distribution process. Many will recall that the FDA refused to require the bottled water industry to test for Cryptosporidium earlier this year. Programs like these are part of the reason why it felt that wasn’t necessary.

With the show being held in South Florida, the IBWA hopes to attract more Spanish-speaking attendees as a way of broadening interest in the industry. “The proximity does make it more convenient for people in the industry who speak Spanish, not only in regard to Miami, but with the locale being so close to other nations where Spanish is the native language,” says Kay. He hopes this will help propel attendance figures to a new high. With the host hotel sold out, Kay expects about 200 exhibitors and 3,500 attendees in the 54,000 square feet area of the convention center.

Some of the highlighted seminars are expected to be The A-Z of GMPs and HACCP, moderated by Bob Hirst of the IBWA (Wednesday); The Fiscal Physical: Strategic Cost Management & Filling the Financial Gap by Michael Whitlock, of Business Resource Services (Wednesday); Ozone, the Technology—Monitoring, Measuring and Control, moderated by Rick Hess, of Hess Machine International (Thursday); Seminario HACCP (in Spanish), presented by Raul Barnier (Thursday); and Interpretation of Lab Results, presented by Jonathan Dyer, of A&L Laboratory Inc. (Friday).

On Saturday, former Water Quality Association executive director Doug Oberhamer, of Denver’s Deep Rock Water Co., will be introduced as IBWA chairman for 2002 by outgoing chairman William Bell. The show’s keynote speaker will be Mary Lou Retton, U.S. Olympian gold medalist.

BOX:
The Bottled Water Show Schedule

Tuesday, October 2
1:00 p.m. – 4:15 p.m. Technical Committee Meeting
1:00 p.m. – 2:30 p.m. Membership Committee Meeting
2:30 p.m. – 4:00 p.m. Awards Committee Meeting
4:30 p.m. – 6:00 p.m. Education Committee Meeting
4:30 p.m. – 6:30 p.m. Government Relations Committee Meeting

Wednesday, October 3
7:30 a.m. – 5:00 p.m. Registration
7:00 a.m. – 9:00 a.m. Executive Committee Meeting (closed meeting)
Loews Miami Beach Hotel
8:00 a.m. – 9:30 a.m. State Association Presidents Meeting
8:00 a.m. – 9:30 a.m. Supplier Committee Meeting
9:30 a.m. – 12:00 p.m. Communications Committee Meeting
11:00 a.m. – 2:00 p.m. The A-Z of GMPs and HACCP (3 CEUs)
12:15 p.m. – 3:00 p.m. International Council of Bottled Water Associations (ICBWA) Meeting
2:00 p.m. – 5:00 p.m. The Fiscal Physical: Strategic Cost Management and Filling the Financial Gap
3:00 p.m. – 5:00 p.m. Recycling is Just Good Business (2 CEUs)
3:00 p.m. – 5:00 p.m. DWRF Board of Trustees Meeting

Thursday, October 4
6:30 a.m. – 5:00 p.m. Registration
7:00 a.m. – 8:00 a.m. Surviving Bottled Water Industry Consolidation
7:00 a.m. – 8:15 a.m. Ozone, The Technology-Monitoring, Measuring and Control (1.5 CEUs)
7: 00 a.m. – 8:30 a.m. The Hiring Decision
8:30 a.m. – 9:45 a.m. Ultraviolet Disinfection-Existing and Emerging Technologies (1.5 CEUs)
8:30 a.m. – 9:45 a.m. No More Gutterballs!
8:30 a.m. – 9:45 a.m. Seminario HACCP (en Español) (1.5 CEUs)
8:30 a.m. – 9:45 a.m. The Future of Bottled Water Products in a Global Market
10:00 a.m. – 11: 00 a.m. Opening General Session/IBWA Annual Business Meeting
11:00 a.m. – 12:00 p.m. Keynote Speaker: Mary Lou Retton “The Competitive Edge”
12:15 p.m. – 1:00 p.m. New Member-First Time Attendee/Trade Show Preview and Reception
1:00 p.m. – 5:00 p.m. Trade Show Open
2:00 p.m. – 5:00 p.m. Certified Plant Operator Examination
6:00 p.m. – 7:00 p.m. Exhibitor Sponsored Opening Reception “Margaritaville” (American Ballroom, Loews Miami Beach Hotel)

Friday, October 5
6:30 a.m. – 5:00 p.m. Registration
7:00 a.m. – 10:00 a.m. Plant Tour: Suntory Water Group, Inc.-Crystal Springs Water Co.
7:30 a.m. – 11:00 a.m. Board of Directors Meeting
9:00 a.m. – 1:00 p.m. Half Day Optional Tour: Villa Vizcaya
9:00 a.m. – 1:00 p.m. Half Day Optional Tour: The Everglades
9:00 a.m. – 10:30 a.m. HACCP Audit Review (Certified Plant Operator 1.5 CEUs)
9:00 a.m. – 10:30 a.m. Reducing Distribution Costs By Realigning Routes
10:30 a.m. – 12:30 p.m. Hands-On Lab Training (Certified Plant Operator 2 CEUs)
10:45 a.m. – 12:15 p.m. Harassment and Discrimination in the Workplace
10:45 a.m. – 12:45 p.m. Exceptional Customer Service-An Advanced Seminar
11:00 a.m. – 12:15 p.m. Water Rights, Where Have They Gone?
12:30 p.m. – 1:30 p.m. Interpretation of Lab Results (Certified Plant Operator 1 CEU)
12:30 p.m. – 6:00 p.m. Trade Show Open
1:00 p.m. – 5:00 p.m. The Disinfectants/Disinfection By-products Rule: A Regulatory and Technical Review (Certified Plant Operator 4 CEUs)
7:00 p.m. – 10:30 p.m. An Evening with IBWA at Club Babalu (American Ballroom, Loews Miami Beach Hotel)

Saturday, October 6
7:30 a.m. – 2:00 p.m. Registration
8:00 a.m. – 10:15 a.m. Closing General Session/IBWA Awards Presentation Breakfast
• Installation of 2002 Chairman
• Aqua Awards
• Route Salesperson of the Year Award
• Beverage World Bottled Water Hall of Fame Award
10:15 a.m. – 11:15 a.m. Featured Speaker-Gary Heil, “Customer Relationship Management: The Myths, the Challenges and the Opportunities”
11:30 a.m. – 1:30 p.m. Trade Show Open
2:00 p.m. – 3:00 p.m. Springs, Geology and Risk Management (Certified Plant Operator 1 CEU)
2:00 p.m. – 3:30 p.m. Enhance Your Route Profitability

Miami Nice

Even before Miami Vice made us look at neon colors in a different way in the mid-1980s, Miami’s reputation thrived on being a hot spot for those seeking to let their hair down. I know, the convention is technically in Miami Beach, but one additional word shouldn’t stop you from exploring the area’s major attractions. Here are a few that may appeal to your adventurous post-show side:

Bal Harbour Shops Everglades National Park
9700 Collins Ave. 4000I State Road 9336
Bal Harbour Homestead
(305) 866-0311

Bass Museum of Art Miami Art Museum
2121 Park Ave. 101 W. Flagler St.
South Beach Miami
(305) 673-7530 (305) 375-1700

Black Heritage Museum Museum of Contemporary Art
20900 SW 97th Ave. 770 NE 125th St.
Miami (305) 242-7700
(305) 252-3535

Calle Ocho (8th Street) Holocaust Memorial
8th Street 1933-1945 Meridian Ave.
Miami Miami Beach
(305) 538-1663

For more information, call the Miami Beach tourist hotline at (305) 673-7400 or visit http://www.miamiandbeaches.com or http://www.miamibeachchamber.com

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