Lead generation guide
Lead Generation Made Easier, written by direct-marketing expert Dale ‘DataDale’ Filhaber of Dataman Group is now available. Every company needs to develop a results-oriented lead generation program that brings quality prospects into their business on an on-going basis. Business owners need to be able to define their key customers, develop their message and plan their marketing channels to create an integrated approach to lead generation. For many entrepreneurs, this is a daunting task. Lead generation is never easy. This 74-page book will give marketers, business owners and sales managers the tools to make the process a little smoother and keep the leads flowing into their sales pipeline. Available in paperback or Kindle versions.