Water Conditioning & Purification Magazine

Motivating Employees

By Dr. Tony Alessandra, C.P.A.E. and Rick Barrera What motivates you and your employees? Many employers believe that money is the ost effective motivator. The problem is that this method gets expensive! And it doesn’t […]

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Eight Qualities of a Professional Salesperson

By Dr. Tony Alessandra In talking to people all over the United States, I have found that the term salesperson generates many responses. I seem to hear some of them over and over: pushy, high […]

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Selling Against the Competition—(or, how to make your bott...

By Dr. Tony Alessandra Companies who don’t understand their competitive advantage say things like, “Our product is better quality,” or, “Our service is better.” Even if a company has better quality or better service, it […]

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A Better Metal!

By Dr. Tony Alessandra, Ph.D. An indisputable business fact is that people do business with people they like. Whether you are a WQA manufacturer, supplier or dealer, the ability to create rapport with people—your employees, […]

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