Water Conditioning & Purification Magazine

‘All I Knew How to Do Was Sell’

By Donna Kreutz Randy Williams is sold on RainSoft and has been for decades. He first heard about the company through one of his high-school buddies. “I was flat broke. I was looking for a […]

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‘Work Hard and Never Give Up’

By Donna Kreutz Jay Hellenbrand grew up in a family-owned water treatment business in Wisconsin founded by his parents. After graduating from high school, he knew he wanted to start his own company. “I really […]

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Flexible Scheduling Encourages Community Service

By Donna Kreutz Asevere Midwestern winter is enough to drive anyone indoors and that’s what happened to Butch Rosecke when he worked construction in northern Illinois. “In January 1991, the weather was cold and freezing […]

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A Challenge with Boundless Opportunities

By Donna Kreutz Ronald Gagnon was born in France. “I was an Army brat and lived all over the world. I lived in seven states across the nation, two and a half years in Okinawa. […]

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‘We Build Each Order On Demand’

By Donna Kreutz Founded in 1998 in Montclair, CA, Vertex Water Products has grown to serve independent dealers in the water treatment industry throughout North America, from Canada to Mexico. The family-owned company designs, manufactures […]

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‘The Challenge Is to Find the Best Solution’

By Donna Kreutz In 1965 in Barcelona, Spain, Josep Morera saw the potential of providing ready access to drinking water in workplaces and public spaces. That’s when he developed one of the first water coolers […]

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‘Worthwhile Work—YOU MATTER’

By Donna Kreutz Bret Tangley is a third-generation Culligan dealer who’s well-known throughout the water treatment and conditioning industry. He’s been dedicated to the WQA for nearly 30 years. “Yes, I have been very active […]

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‘Almost Like a Mystery’

By Donna Kreutz What began as a mechanical engineering assignment in college led Paúl Redrován to establish his own water treatment company in Quito, Ecuador. “I´m a mechanical engineer and during my final semester, one […]

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The Business Model Was ‘Pure Magic’

By Donna Kreutz Lou Petty founded Aqua Systems in 1959, “at a time when many people did not even know what a water softener was, let alone own one,” said Pat Miller, Vice President of […]

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Battle-Tested, Deal-Closing Sales Tools

By Donna Kreutz Harry Singer is a natural-born salesman and a second-generation entrepreneur. “My dad was a super sales-person and owned his own business. Everyone in my family owned a business, so it was no […]

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