Coping with the COVID-19 Era Via Interactive AR Training Web...
By David H. Martin This column is a companion piece to An Industry Training Veteran’s View: The Evolution of Training, which appeared in the March issue of WC&P. David Scurlock, who had been scheduled to […]
Don Bray, RO Pioneer, Innovator
By David H. Martin Through my travels covering the water quality industry over 30 years, I have met several creative business giants. One was Donald T. Bray, one of the most innovative pioneers known to […]
William Ruckelshaus, a US EPA Chief to Remember
By David H. Martin As this is written, America has learned that the dreaded coronavirus knows no borders. In the 1950s, America learned that the scourge of air and water pollution knows no borders. The […]
An Industry Training Veteran’s View: The Evolution of Trai...
By David H. Martin Last June, at the 2019 Water Leaders Summit sponsored by The Water Council, I became reacquainted with David Scurlock. Nearly two decades earlier, he was the subject of a marketing column […]
Niches You Might Be Missing
By David H. Martin It’s a new year and the beginning of a new decade. Don’t look back! Look around you. You might be overlooking a market niche that could offer an important new opportunity […]
Newark Makes Peace with POU after Crisis of Confidence Fades
By David H. Martin Four years ago, when faced with a crisis in spiking lead contamination levels in Flint, MI’s community drinking water, panicked citizens looked to free bottled water as the only immediate solution. […]
Three Summer Journeys in Search of Water Wisdom
By David H. Martin This summer I embarked on three Midwestern water adventures and thought you might find them interesting. Illinois Water Sentinels statewide gathering, June 7-9 A three-day gathering at Augustana College, Rock Island, […]
New WQA Consumer Study Helps Dealers Target Key Markets
By David H. Martin The WQA introduced the findings of its latest national study of consumer opinions and perceptions regarding water quality during the opening session of the April convention in Las Vegas, NV. Americans […]
The Politics of Lead in Chicago’s Drinking Water…the Lon...
By David H. Martin In Chicago, IL, lead in drinking water is more than a public health issue. It is also a political issue and the solutions are both long- and short-term. An article in […]
Looking Back: What I’ve Seen and What I Have Learned
By David H. Martin The modern water quality industry represents many certified products, including water softeners, filtration devices and chemicals. All of them have one thing in common: in the capable hands of water treatment […]