Can Your Dealership Help Solve the World’s Water Crisis?
By Dale Filhaber I spent a week in northern Rwanda this past summer. As I watched people going about their daily lives, I saw that so much of their time was devoted to getting water, […]
Using Motivators to Make a Worthy Offer
By Dale Filhaber A worthy offer is a key part of a winning direct-marketing package. Even if you have the best mailing list in the world, if you are not making a worthy offer, your […]
Does Your Water Quality Dealership Have an Omni-Channel Mark...
By Dale ‘DataDale’ Filhaber Think of omni-channel marketing as the 2019 supercharged version of integrated marketing. According to Google research, 90 percent of multiple-device owners switch between an average of three per day to complete […]
Getting Ready for 2019 Marketing
By Dale ‘DataDale’ Filhaber In 2018, marketers really embraced the use of multiple marketing channels. All the preconceived notions that younger people only want digital communications and older consumers want print have gone by the […]
Are You Using Engagement Marketing to Attract New Customers?
By Dale Filhaber Marketing people want to create relationships; salespeople just want to close the sale. Consumers have so many more choices than ever before. There is tremendous competition in the water quality market and […]
Lead Generation in the Water Industry: Shifting Paradigms
Don’t just sell a product, sell a whole new way of thinking By Dale Filhaber We all know the story: a company creates a groundbreaking new water conditioning system. Great product, state-of-the-art, unique and everyone […]
How to Market Water Filtration to Millennials Insights on Mi...
By Dale Filhaber Millennials, born between 1980–2000 have grown up in a time of rapid change, giving them a set of priorities and expectations that differ sharply from previous generations. They have been judged as […]
Marketing Trends in 2017
By Dale Filhaber The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends, technology and customer behaviors emerge, the key to success will be in […]
Branding 102 Checklist
By Dale Filhaber At least once a year, every business owner needs to take a step back and conduct a thorough review of their brand. Marketing strategist Gary Hennerberg calls this a repositioning checklist; I […]
Mobile Access: Why Water Dealerships Need to Optimize
By Dale Filhaber According to Google, 84 percent of consumers use search engines to gather information for local purchases. We all log into our cell phones for all sorts of information, from finding restaurants, to […]