Water Conditioning & Purification Magazine


Tuesday, October 3rd, 2000

Siddiqui new So-Safe GM
So-Safe Water Technologies, of Karachi, Pakistan, has appointed Salamn Siddiqui as its general manager. He has over 14 years experience in public relations and media. A professional trainer, Siddiqui has graduated from various foreign academies. Prior to So-Safe, he worked with PIA Duty Free Shops for the last 12 years. Once a Jaycee member, Siddiqui last served as the organization’s president in Karachi.

TWQA names president
At its annual convention in late July, the Texas Water Quality Association elected Bob Shelton, of Shelton’s Water, as president for the year 2000-2001. Also, Jo Grace was appointed interim director for the coming year while a new director is chosen.

Calgon increases board
After approving a temporary increase in the number of directors from 8 to 10, Calgon Carbon Corp., of Pittsburgh, Pa., elected Julie Roberts and John P. Surma. Roberts earned her bachelor’s degree in economics/management from the University of Iowa and an MBA from George Washington University. Surma holds a bachelor’s degree in accounting from Pennsylvania State University and is a certified public accountant.

New VP at SRE
Lisa Westerfield has joined SRE, Inc., of Nutley, N.J., as vice president of sales and marketing. With extensive experience in new market development and business management in the chemical industry, Westerfield was most recently the manager of marketing at Degussa-Huls Corp. She has a bachelor’s degree in biology cum laude and a master’s from Monmouth University.
Changing of the guard
The Marmon Water Group, Inc., of Chicago, announced Troy A. Ethen as president of Spectrum Labs, Inc. Previously, Ethen was general manager of standard equipment and components for Osmonics, Inc., of Minnetonka, Minn. He received his B.S. degree in Chemistry from Carlton College in Northfield, Minn., where he graduated magna cum laude. Appointed in July, Ethen replaces Dr. Duane Nowlin, who has since been appointed senior vice president of science and technology for Marmon. Nowlin had been Spectrum’s president for the last 10 years. He earned his Ph.D. in Chemistry from Iowa State University. Both Ethen and Nowlin will report to John Goody, president of Marmon.

Apyron hires CUNO scientist
Dr. Wei-Chih W. Chen has been hired by Apyron Technologies Inc., of Atlanta, as its new director of product development. He holds three U.S. patents and has more than 13 years in product development for the water industry. Previously, Chen worked at Connecticut-based CUNO Inc., where he was a senior research scientist. At Apyron, he will structure the development process for new applications of adsorbent and antimicrobial medias. He also hopes to facilitate commercialization of water treatment innovations.

Walters heads to Precision
Precision Analytical Laboratories, of Tempe, Ariz., welcomes the addition of Karen Walters as vice president of business development services. Her expertise for developing personalized client server platforms will be utilized to further enhance and implement the company’s programs. Walters has worked in the analytical science field for over a decade. Most recently, she was employed with Del Mar Analytical Laboratories as a marketing representative for all Arizona operations.

Guest’s Hoyle in new role
John Guest Ltd. has announced that Brian Hoyle will move from his position as director of international sales to that of export consultant. Hoyle joined John Guest in 1981 to take responsibility for the sales of Speedfit push-in fittings and was instrumental in introducing the first plastic push-in fitting for beer and beverage and pure water applications. He will be based at group headquarters in England.

DSWA welcomes associate
Jim Geselbracht, P.E., has joined Damon S. Williams Associates (DSWA), of Concord, Calif., as an associate and will be the company’s chief engineer. Geselbracht has 20 years of experience in modeling, design and troubleshooting of biological processes for the treatment of wastewater and solid waste.

Smith named as VP
Multi-Pure Drinking Water Systems, of Las Vegas, has appointed Dr. Kenneth E. Smith as vice president. His responsibilities will include research and development, quality assurance and laboratories. Previously, Smith was the company’s director of laboratories and quality assurance. He has a Ph.D. degree in analytical chemistry from the University of Iowa.

Warnes’ celebrate birth
Andrew and Edna Warnes are pleased to announce the birth of their daughter, Natalie Louise Warnes on August 17. Both mother and daughter are doing fine. Natalie weighed in at 8 pounds, 3 ounces and was 20½ inches long. Andrew is manager of international operations for Kinetico, of Newbury, Ohio.

Royalty of ion exchange
Representing nearly 500 years in the ion exchange industry, 10 of the most respected members of the fraternity gathered at the Ion Exchange at the Millennium symposium, July 16-21, held at Churchill College of Cambridge University in Cambridge, England. Standing, from left to right, are Mike Sadler (Consultant UK), George Critz (Consultant USA) and Dr. Zdenek Matejka (Professor, Inst. of Chem. Tech., Czech Republic). Sitting, from left to right, are Dr. Robert Kunin (Consultant USA), Dr. Sallie Fisher (Puricons USA), Mike Gottlieb (ResinTech USA), Dr. Brian Bolto (CSIRO Australia), Tom Arden (Consultant UK), Craig Brown (EcoTech Canada) and Frank McGarvey (Consultant USA).


Saturday, September 2nd, 2000

Cosulich at top of U.K. Peak
Pure 1 Systems, of New Rochelle, N.Y., has opened a European office and appointed Lena Cosulich to head up operations. The building is located at the offices of the company’s largest current European distributor—Peak Drink Dispense Ltd., in Chesterfield, England. As European sales manager, Cosulich will oversee marketing, sales and after-sales service throughout the continent. Born in Sweden, she is an Italian citizen and studied at SSIT in Genoa and IULM in Milan. She speaks English, Italian, French, Swedish and Croatian, with a working knowledge of German.

Culotta among five appointed by NSF
NSF International has announced five new management appointments including Nancy J. Culotta as its general manager of food safety programs. She rejoined NSF after serving as president and CEO of HIV/Aids Resource Center (HARC). Prior to HARC, Culotta worked at NSF for 14 years in establishing its certification program for drinking water filters and treatment technologies. In other news, Kevan P. Lawlor has been elected president of NSF International Strategic Registrations, Ltd. He will continue to serve as NSF’s senior vice president. Leslie L. Loomans has been elected senior vice president and CFO. Kristen L. Reimink was promoted to senior director of finance. James G. Kendzel was named vice president of standards.

Scott takes over at CWWA
The board of directors at Canadian Water and Wastewater Association has announced Doug Scott as their new president for an 18-month period beginning in May 2000 and ending October 2001. He replaces Ted Gillespie, who moves to the office of past president. Scott’s work experience includes over 30 years with one of Canada’s major municipal engineering consultants. Since 1993, he has served as manager of engineering with the city of Thunder Bay, Ontario. Scott graduated from the University of Toronto with a bachelor’s degree in civil engineering.

Brown to head CEI office
With a new office open in Manhattan, Ill., Carbon Enterprises Inc. has put Karen Brown in charge of operations. Having extensive experience in industrial and drinking water filtration, her background is in filter media such as gravel, sand, anthracite, etc. Brown will also aid CEI in sales of activated carbons. The Manhattan location helps handle the company’s customers in Northern U.S. and Canada.

Environmental Products adds two managers
Hoffinger Industries has named Pete Perez as product/technical manager and Steve Pflueger as national sales manager of its Environmental Products Division (EPD)—the corporation’s industrial/commercial and drinking water system filtration division. Perez, who joined the company in 1996, previously served as electro/ mechanical technician and designer and returns to EPD after an 11-month absence. He’ll oversee new product design. Before joining Hoffinger, he served as control systems designer for Equinox Industries. Pflueger will handle domestic distribution of EPD’s industrial/commercial and drinking water filtration systems. He brings 20 years of experience in the aquatic industry to the job, having served as sales manager for Waterline Technologies, where he specialized in commercial aquatic facilities among other duties.

Burkert USA names president, VP
Hal J. Reisiger has been appointed president and Andrew Harris picked as vice president of marketing for Burkert USA, a division of Burkert GmbH, a world leader in fluid control systems with offices and manufacturing facilities in 43 countries that integrate intelligence into valves and sensors. Reisiger joined Burkert in 1998 as executive vice president of operations after 17 years with Hasken International where he was vice president of operations and director of worldwide distribution. He holds a bachelor’s degree in mechanical engineering from Cal Tech and an MBA from UCLA. His appointment ends a succession of European personnel that previously headed Burkert’s U.S. operations. Harris is responsible for new business development and marketing management. Before joining Burkert in 1999, he was corporate sales manager for Hercules Inc.’s Betz-Dearborn Division. He began his career as a project engineer with Exxon and holds a bachelor’s degree in chemical engineering from the University of Arizona and an MBA from the University of Southern California.

Wise leads sales at Better Water
Better Water Industries Inc., of Tyler, Minn., has appointed Cary Wise to head up sales and marketing divisions for their chlorination system divisions. Among his duties will be scheduling nationwide dealer and distributor training sessions and providing technical assistance. Previously, Wise was VP of sales/marketing for Alamo Water Refiners and PJD International.


Saturday, September 2nd, 2000

By Carlos David Mogollón, WC&P Executive Editor

A Cornucopia of Cumbersome Water Issues

September signals summer’s end. Kids go back to school and we can concentrate on new goals, contemplating fall colors and coming snows. But first let’s reflect on a few items, sort of a seasonal cleanup if you will, of things scattering our desk recently.

One involves an online conversation from June on MasterPlumbers.com’s chat-room, where R/O Conn’s Dave Walling, of Phoenix, defends the water treatment industry from “snake oil salesmen” charges and calls for limiting installations to licensed plumbers only. The points plumbers make regarding fly-by-night operations and the need for continued installer training have some merit. But just as one bad plumber doesn’t mean all plumbers are bad, the same could be said for water treatment equipment dealers. If anything, plumbers and water treatment dealers should be united against the fly-by-nighters who give both a bad name. It should be noted the final line in the online chat was: “Thank you again, David, for a fantastic product and caring enough about this industry to answer my original posting.”

Speaking of plumbing, the Water Quality Association’s Joe Harrison notes plans for studies to update information on fixture flow rates and septic systems—both as they relate to the impact of water treatment equipment—have been on hold for several months. The reasoning, Harrison said, is twofold. With respect to septic tanks, Massachusetts officials suggested they’ll continue to “red-tag” softener systems that discharge into septic tanks regardless of study results. So, why do it if there’s no point. Septic system manufacturers also have been less than forthcoming with assistance. As for the proposed plumbing code study on system sizing and flow rates, things look more promising as Wisconsin officials indicate they’re willing to accept new limits if it’s proven household water demand is indeed less than that of commercial sizing requirements. Only problem is funding. It’s a big job and the industry needs to pony up.

In July, Pacific WQA president Bill Wallace, PWQA government affairs chairman Tracy Strahl and Bud Lantzky, of Santa Clarita’s Guaranteed Water, kept atop the chloride debate in Los Angeles, where water softeners were erroneously identified as the major loading factor in the Santa Clara River without due consideration of other contributors. At issue are repercussions—that could include softener bans—of expiration of a special permit in January 2001 that’s been in effect since the early ‘90s and would result in reversion to a chloride limit of 80-to-100 mg/L. Ironically, the regional water control board and sanitation district were encouraged to use a model being developed by Irvine Ranch Water District for determining TDS sources. And they were reminded no bans are allowed until after 2003, with rigid guidelines required to be met even then.

Also in July, SmartMoney.com—a Wall Street Journal website—pointed to the water treatment industry as a good investment with the headline: “Come On In, The Water’s Fine.” Highlighted are new websites, www.waterinvestments.com and www.waterfund.net, focusing on the industry. POU/POE players Calgon Carbon and CUNO also get special mention.

Lastly, George Mason University’s Mercatus Center took issue in August with the USEPA’s new Ground Water Rule (proposed in May) as: “goes too far, according to its own analysis.” As if the agency didn’t have enough to handle with criticism of proposed new arsenic and radon standards, the center speaks out against the “multi-barrier” strategy, specifically disinfection requirements. It notes CDC data show over half of waterborne illness outbreaks occur in systems with disinfection, and other reduction methods should be considered. Noticeably absent are specific suggestions on alternative methods: UV and ozone.

Looking forward, it’s a big month for water treatment. The WQA Mid-Year Leadership Conference in Breckenridge, Colo., and AquaTech 2000 in Amsterdam (see article this issue) are both slated. Hope to see you there.


Tuesday, August 15th, 2000

By Carlos David Mogollón

Late summer reveries—Of airwaves, heatwaves and just waves

August is often relatively quiet as people head out for summer vacations. My wife and I recently took off for Baja California del Sur, Mexico, for an extended weekend getaway.

It was hot.

This was particularly true as we toured the southern peninsula and Los Cabos in a rented cut-off VW bug pitched to us as a “convertible.” It was also true as we kayaked around the beaches near La Paz where we stayed. Water doesn’t get much bluer than that.

From our hotel room tap (marked “potable”) and while snorkeling, though, we noticed a slightly cucumber-like flavor to the water. Even the portable filter I’d brought with me did little to clear up the problem. So, it was bottled water for us.

While visiting the Muséo de Antropología, I was also reminded of how much of our hemisphere’s usable salt comes from Baja, with an entire room dedicated to a display on solar salt production. A lot of that’s used in water softeners, I recalled from an interview with Cargill Salt executives a couple of years ago.

Back home, I had a chance to follow up with Carlyn Meyer about the success of the Water Quality Association’s inaugural Safe Drinking Water Week PR campaign with Oprah personal trainer Bob Greene, who co-authored the bestselling book Making the Connection with her, as its national spokesperson.

“We think it went very well,” Meyer said. “We had 43 TV stations and 20 radio stations do interviews and many of those in major markets: Washington, D.C., New York, Boston and Houston, plus Detroit, St. Louis and Cincinnati—places where we have a number of members doing a lot of business.”

She pointed out this was just the first year of the campaign and expanded local tie-ins are planned for next year and beyond. It’s also not just a once-a-year effort, but an ongoing one designed to more proactively position the industry for positive news coverage.

“We just got word that we got the Today Show for Aug. 24, so we’ll be represented there along with our members’ products. We may do some water testing for Katie (Couric) and Matt (Lauer). And we would publicize our website through that,” Meyer said.

She noted that a chapter of Bob and Oprah’s book focuses on the importance of hydration (and drinking a minimum of eight glasses of water a day) as one of 10 ways to improve your health: “So he’s talking about something he already believes in very much; plus he uses home water treatment products.”

We also welcome this month Ron Perez as WC&P’s new associate editor. He replaces Steve Delgado, who left to join his wife in a management recruitment business. You can read his final “Website of the Month” column on human resources in this issue.

Perez graduated in 1991 from the University of Arizona with a journalism/political science degree. He has worked as a research analyst and freelance writer and most recently was senior associate editor with Oser Communications, which publishes Arizona Gourmet, Best of Tucson and Networking Daily and Broadcasters Show Daily magazines.

Lastly, we extend a thank you to current WQA President Pat Dalee who attended the Arizona WQA’s summer conference on June 30. The event included a tour of Tucson Water’s headquarters, membrane filtration plant and groundwater recharge facilities. Among points Dalee discussed were emerging partnerships between water treatment utilities and dealerships because of stricter federal drinking water rules and the importance of better relations between the two.


Wednesday, August 2nd, 2000

Stenner mourns long-time employee
Stenner and Company of Jacksonville, Fla., lost a great friend with the passing of Bill King. He was 36. Described as “a devoted son and native of Jacksonville who lived life passionately and to the fullest,” King held the position of vice president of marketing and sales and was an employee at Stenner for 15 years. An active member of the Water Quality Association, King served on the WQA Convention Committee between 1996-2000; the Membership Marketing Executive Board in 1999-2000; and the Members Services Committee between 1995-1998. He was a member of WQA’s President’s Club, and had recruited 17 members to the organization since 1998.

Watkins to replace Scott as Matt-Son president
Matt-Son Inc., of Barrington, Ill., has appointed Scott Watkins as its president/general manager. Previously, he served as the director of engineering and manufacturing at Ecodyne Water Treatment Inc. for seven years. With over 20 years of experience in the water treatment industry, Watkins has a bachelor’s degree in chemical engineering from the University of Illinois. Former president John Scott continues at parent company Marmon Water Group on special projects.

Anti new marketing VP
William Anti was named vice president of marketing for Water Pik Technologies Inc. of Fort Collins, Colo., overseeing strategic direction, planning and all marketing initiatives for the shower, water filtration and oral healthcare divisions. Anti was with Whirlpool Corp. for over 25 years, most recently as marketing director.

Taylor names Amos to post
Water test kit maker Taylor Technologies Inc. of Sparks, Md., Paul Amos as communications coordinator of its marketing department. He’ll be responsible for researching, writing and editing the company’s published materials. Prior to Taylor, he was an executive editor for Albany, N.Y.-based publisher National Trade Publications.

Innowave dealer profiled by Working Women
Citing her determination in battling a debilitating waterborne pathogen, Lynne Leahy, president and CEO of AquaPrix Inc., in Hayward, Calif., has been honored with Working Women Magazine’s “Entrepreneurial Excellence Award 2000 for Overcoming Obstacles.” In the early ‘70s, at age 25 with no experience and raising two children, she received an opportunity with a Fortune 100 company. Since then, she started five companies, enlightened people with her technology training, became an advisor to government and major corporations and wrote three books. Last year, after opening an innowave dealership, her support for distilled water took on more personal meaning when she contracted a waterborne disease from Mycobacterium avium complex (MAC), which left a golf ball-sized hole in her right lung. Her life became a testimonial for safer drinking water. Her business, which works with San Francisco-area businesses such as Lawrence Livermore Labs, Alza Pharmaceuticals and Compaq Computers, is expected to gross $3 million in revenues this year.

Fisher is president again
By succeeding his father, Ray T. Fisher became the third generation to head the family-owned Fisher Manufacturing, a leading maker of commercial plumbing equipment for the food service industry. He began as a sales manager in 1989.

Giles honored for top sales
EcoWater Systems at its international convention in Maui, Hawaii, presented Carroll Giles of Dayton Water Systems, Dayton, Ohio, with its Admiral’s Award for being the salesperson of the decade. Giles, who recently celebrated 35 years with Dayton Water, finished in the No. 1 spot in 1993-1997 and 1999. The award was presented by EcoWater president Don Brockley.

Larocco joins Everpure
John LaRocco has been appointed vice president and general manager of Everpure Inc., a Culligan subsidiary. He assumes Dick Suda’s current role, with Suda providing senior level sales support, and reports to Culligan president Michael Reardon. LaRocco has over a decade of experience with General Electric, Osmonics and Crane Co. Most recently, he was president of Cochrane Inc., where his responsibilities included water treatment and environmental products. Before that, he was general manager of Autotrol and Aquamatic Divisions of Osmonics Inc. He holds a bachelor’s degree in materials science from the University of Pennsylvania in Philadelphia and an MBA from Temple University.


Saturday, July 15th, 2000

By Carlos David Mongollón

Come together—AWWA, WQA, IBWA mending fences

An interesting thing happened on the way to the forum—the H2Open Forum. Everyone got along.

The American Water Works Association hosted the June 14 event, moderated by ex-director Jack Mannion, at its Denver convention. The Water Quality Association’s Peter Censky and International Bottled Water Association’s Joe Doss were joined on the panel by USEPA’s Jim Taft, Center for Disease Control’s Frank Bove and Janet Hansen of BHC Co., a private utility in Bridgeport, Conn. Current AWWA President Steve Gorden, of Detroit’s water utility, couldn’t be present.

The topic—”Is the Future of Water in a Bottle?”—detailed changing attitudes due to utility industry consolidation, privatization, deregulation and a series of tighter standards. Pending rules for radon, arsenic, lead and copper, groundwater and microbials/disinfection by-products (M/DBPs) have raised utilities’ concerns, said Brita’s Dan Carty, who was in attendance: “There are a lot of upset people here… not sure how to deal with what’s now expected of them.”

Ex-WQA director Doug Oberhammer, now vice president of Deep Rock Water Co., a Denver bottler, said he liked the forum’s format, adding the fact AWWA sponsored it was a breakthrough in acknowledging the need for alternative drinking water solutions: “There used to be a real reluctance to think there was any way other than long pipe distribution for water… But as analytical technologies have become more sophisticated and resulted in regulatory and legislative fiats for higher and higher water quality, they can see the writing on the wall. It doesn’t make economic sense to treat all water to ever-higher standards.” Even larger utilities are losing the race, particularly when it comes to degradation of older distribution systems.

With the above-mentioned pressures, Censky reiterated there would be an eventual merging, of one sort or another, between the POU/POE industry and the municipal water utility industry. This is evident in Chesapeake’s recent buying of EcoWater dealerships and Kinetico’s joint venture with a San Jose utility. But service contract agreements are a more likely short-term response, he agreed.

All three industries, Censky added, will continue to battle misrepresented scientific studies misleading the public into thinking drinking water treatment is improper, referring to margins of error in a recent CDC report and criticism of heterotrophic bacteria counts in bottled water: “To lump them together and say these are all bad bacteria is a disservice to the general public that doesn’t understand the difference. And it’s intellectually dishonest.”

Almost half of convention seminars focused on arsenic, with MTBE, perchlorate and radon garnering some attention as did an emerging contaminant—NDMA (N-nitrosodimethylamine). NDMA—associated with rocket fuel, rubber and batteries—was first raised as a concern in California in 1998 and “will prove problematic for groundwater recharge projects,” said USEPA Region IX’s Bruce Macler.

Macler, who noted all sessions on UV disinfection were “extraordinarily” well attended, said, “Everyone smells the wind… They can’t really use high ozone because of bromate. So, they can’t not use UV.” He credited increased attention to research by microbiologist Jennifer Clancy, who won the Journal AWWA “best article of the year” award, that has changed definitions of pathogen viability.

P. Regunathan, formerly of Culligan and now a consultant with NSF International and WQA, said he was pleased with the big focus on arsenic. But, he was disconcerted with the USEPA acknowledging POU/POE as “best available technology” and ruling out ion exchange and RO as practical treatment methods for small systems: “We as an industry need to respond to that.”

On the forum, Regunathan said, “They should have had at least a few minutes for audience questions. These guys generally don’t ask each other tough questions. Audiences do… If they continue this to create a common forum for different water industry interests coming together… that would be good.”

Oddly, no reference was made to the March 31 ruling by the U.S. Court of Appeals in Chlorine Chemistry Council vs. USEPA, forcing the agency to establish a threshold level for chloroform, which the court said research showed was not carcinogenic above a certain level.


Sunday, July 2nd, 2000

Dodd wins election in Napa

William H. Dodd, CWS-V, general manager of Culligan of Napa and Solano County, Calif., won a seat on the Napa County Board of Supervisors, garnering 51.8 percent of the vote. The incumbent had 38.1 percent and a third candidate, a Sierra Club spokesperson, placed third with 10.5 percent.

Dodd said the closest he came to elective office prior to this was with the Water Quality Association (WQA). He served as president of the Pacific WQA in 1985 and the WQA in 1993.

“In those positions,” he said, “I always was interested in the governmental affairs focus. I’d spent time in Sacramento lobbying on bills that were important to WQA and PWQA. That’s where I initially got my interest (in running for political office)… And I really feel like in local politics—where there are only five supervisors in our county—you really can make a difference. We have a lot of important issues with growth and agriculture, this being ‘wine country.’

“One way they relate to water is in the use of water. What’s happened in Napa Valley is there’ve been so many vineyards going up that, as the water supply has dropped, the quality has dropped at about the same rate. While that’s been good for Culligan, it’s a very difficult thing for people in the community.”

Dodd, who was born and raised in the Napa Valley, said he’ll focus now on his campaign promises including fixing local traffic problems, protecting agriculture and open spaces, and improving water quality.

His father, William D. Dodd, founded Diversified Water Systems—an independent Culligan dealership—in 1954. The elder Dodd, who won the Hall of Fame Award from the Water Conditioning Association International—a predecessor of the Water Quality Association (WQA)—and Pacific WQA, was president of the first organization in 1965 and the second in 1959. The younger Dodd won PWQA’s Hall of Fame Award in 1995 and WQA’s Award of Merit in 1997. In 1998, the business was sold to USFilter, which transferred it back to Culligan that same year when USFilter bought Culligan.

Guest Viewpoint: Of fact and fantasy

Thursday, June 15th, 2000

By Peter Meyers, ResinTech, Inc.

Over the years, I’ve collected a hefty file on various types of alternative water treatment devices, sometimes called “gadgets” or “NCDs” (non-chemical devices). Many claim to work, based on pseudoscientific techno-babble backed by the all-important anecdotal testimonial. For a while, dia-magnetism was the buzzword; before this, it was electrostatic energy waves. I clearly remember a device that was nothing more than a plastic ball filled with a blue liquid. If you placed it in your washing machine, it supercharged the soap molecules, allowing you to cut detergent use in half. I took it home and gave it to my wife. Lo and behold, it worked. She cut detergent in half and our clothes came out just as clean as before.

Of course, this type of anecdotal evidence is practically worthless to a scientist. The fact is we used more than twice as much soap as we needed in the first place, so cutting the dose in half didn’t reduce our washing machine’s effectiveness. The blue ball had no magical powers, except the ability to alter my wife’s perception of reality—that dream world where more is always better. And the gadget, while it did nothing to change the chemistry of removing dirt from clothing, did alter her reality—and fully lived up to its claims.

So, what’s reality and what’s fantasy? One thing is for sure. If nothing changes, nothing changes. When we look at a device (be it a softener or an electromagnetic water conditioner or anything else), and we want to know if it’s working, we look for change. Change tells us the device is doing something. For many devices, the change is obvious. We flip the light switch and the room suddenly becomes much brighter, confirming the light is indeed working.

Other changes aren’t so obvious. Suppose the light is connected through a switch to the famous clapper we see advertised along with the Chia Pet every holiday season. Clap and have someone flip the light switch up and down simultaneously. Now, it’s not at all obvious which device is working or not working just by observing the light. If we really want to know if the switch and/or the clapper is working, we have to devise a way to isolate each device so we can test them separately. Anecdotal evidence that the light did turn on is worthless if we want to know which device caused the change.

Is scale reduced? Can detergent use be reduced? For these types of questions, anecdotal evidence has little or no value. For example, when many of the early magnetic water conditioners were installed the water heater temperature was turned down, since “heat transfer would improve when scale was reduced” and it wouldn’t be necessary to waste money overheating. The device is installed, and sure enough, scale is dramatically reduced. The homeowner, who likely doesn’t grasp the relationship between temperature and scaling potential, raves about how well his new water conditioner works. Take another example where the device is connected to existing piping and sets up or eliminates a galvanic cell. In one case, the device “causes” corrosion; while in the other, it may “cause” scale. The “changes” may have nothing to do with the device per se; they could be incidental changes made along with its installation. This has always been a big problem with experimental work—how do we avoid interacting with and, thus, changing our experiment.

In that manner, anecdotal evidence is virtually worthless to separate fact from fantasy. Unless we can isolate and study the effect of a particular water treatment device independent of its installation, we can’t prove or disprove if it works or not. Anecdotal evidence is worthless, assuming we’re hung up on reality. Some gadgets on the market “work” because they alter our perception, not because they change the water. I’m now selling the magic detergent extender balls for $10 each. Franchises and wholesale pricing for quantity purchases are readily available. And I can give you my solemn assurance “THIS THING REALLY WORKS!” How many would you like?


Thursday, June 1st, 2000

Two picked at Waterpik
Waterpik Technologies Inc. of Fort Collins, Colo., named Tim Laughlin vice president of sales and Nancy Drake consumer oral health product marketing manager.
Laughlin will manage domestic and international sales efforts as well as all aspects of customer service. He’ll also direct professional oral health sales initiatives. Prior to this position, Laughlin was vice president of business development and support at Duracell.
Drake will coordinate marketing programs and new product development for the oral irrigator and electric toothbrush lines, including a new battery-operated flossing product. Prior to this position she was senior product manager at Sunbeam Corp., where she directed consumer research, new product development and promotions.

Hickey heads West Coast
Bob Hickey was named head of West Coast operations for BevStar Inc, of Elk Grove Village, Ill., responsible for expanding the western distribution of its Beverage Factory units. Prior to this position he was vice president, point of use services for the Suntory Water Group and prior to that was area vice president for Hinckley & Schmitt. Hickey held a variety of positions during his 21 years at Hinckley & Schmitt including sales management, route operations and independent distributor. His bachelor’s degree in business administration is from California Coast University. He’s also attended Northwestern University’s J.L. Kellogg Graduate School of Management in Consumer Market Strategy.

Mellen now ‘market maker’
ChemicalDesk Corp. of Houston, Texas, hired Michael P. Mellen as “market maker” for the water treatment chemicals section of its website, www.chemicaldesk.com, responsible for managing content and bringing customers and suppliers to the water treatment business e-commerce site. Prior to this position, Mellen was an account manager for Koch Gateway Piping Co. of Houston.

Chem-Tainer promotes 2
Chem-Tainer Industries of Babylon, N.Y., has promoted Bob Willig to general manager of its tank products division, responsible for sales, marketing and product development. Willig has been with the company for 14 years, as inside sales manager for the last nine years and as tank product salesman for five years prior to that. In addition, Louise Strain has been promoted to inside sales manager, having been with the company for nine years and coming from the sales department.

Consumer Cap hires COO, CFO
Consumer Cap Corp. of New Castle, Pa., has made two executive appointments. Bob Bennardo is the new chief operating officer, a 26-year veteran of consumer product general management, strategic planning, and international sales and marketing. He signed a three-year contract. Also, the company hired its longtime financial consultant and public accountant Scott King as chief financial officer. He’s the founder and managing director of King Capital Group, a consulting firm to regional manufacturing companies. Prior to that he was a partner at Ernst and Young’s Pittsburgh office.

Lobel top 50 in business
Sharon Lobel, president and chief executive officer of Seal-It Inc. of Farmingdale, N.Y., was selected as one of Long Island’s Top 50 Business Women. Winners were selected by a panel of business community leaders and based on professional accomplishments, impact on local economy and leadership in the women’s business world.

Reading now Sanitaire VP
Sanitaire Corp. of Brown Deer, Wis., a subsidiary of ITT Industries, has appointed Charles “Chuck” Reading vice president, business development, with responsibilities for company strategic and corporate development activities worldwide. Reading has been with the company for just over three years and continues responsibility for its joint venture, Safe Water Solutions L.L.C., a manufacturer of advanced ultraviolet disinfection equipment. He’s also one of 23 appointed representatives to USEPA’s Federal Advisory Committee, assisting in the development of new drinking water regulations. He serves on the American Water Works Association (AWWA) Manufacturers Associates Council and the Water Environment Federation’s (WEF) Disinfection Committee. Reading is also past chairman of the Water and Wastewater Equipment Manufacturers Association (WWEMA) and currently chairs its Drinking Water Regulatory Committee and is a member of the board of directors.

Nalco elects new officers
Nalco Chemical Co. of Naperville, Ill., a subsidiary of Suez Lyonnaise des Eaux, recently announced the election of new company officers. Christian Maurin is the company’s new chairman and chief executive officer. Prior to this position he was chairman of the board and president of Degrémont, a subsidiary of France’s Suez Lyonnaise des Eaux. Steve Newlin was also named vice chairman of the board and chief operating officer.
Daniel M. Harker is now vice president, manufacturing and logistics. A mechanical engineering graduate of Youngstown State University, his first job was with Union Carbide Corp., where he held a variety of manufacturing positions; he then worked for Rhone-Poulenc where he served as director of manufacturing, surfactants and specialties. For the past two years, Harker has been vice president, Operations at Calgon Corp.

Roger Nass is now vice president of research and development. Nass joined Nalco in 1969 as a chemist and was named technical director for boiler chemicals and cooling water chemicals before being promoted to technical director in 1984. In 1987 Nass was appointed division vice president, industrial chemicals research, and in 1992 he transferred to Nalco Europe as vice president, research and development. In 1996 Nass relocated to Naperville and was promoted to division vice president, technical support.
James M. Ondyak is now vice president of corporate marketing. Ondyak joined Nalco in 1982 as product specialist in cooling water marketing. In 1983, he was named product manager in solids/liquid separation and, in 1986, joined Nalco’s UNISOLV Group as market development manager. After a number of assignments in the field, he joined the Basic Industry Group in 1994 as marketing manager for paper and became general marketing manager for Nalco’s Paper Chemicals Group in 1996. In 1998, Ondyak was promoted to general manager of paper for Europe.


Monday, May 1st, 2000

Apyron hires 2 executives
Apyron Technologies Inc. of Atlanta, Ga., hired two key executives: Leslie J. Story as president and chief operating officer and Rich Cavagnaro as vice president sales and marketing.

Story has over 34 years of direct operating and business development experience; he was executive vice president for Dallas-based Occidental Chemical responsible for corporate engineering, research, and pharmaceutical and commercial development. He also held executive positions at BASF and DuPont.

Cavagnaro has over 15 years sales and marketing experience and was global director of sales for LaRoche Industries’ Specialty Chemicals division prior to this position. While at LaRouche and previously with Degussa-Huls of Germany, Cavagnaro gained extensive experience in building salesforces and spearheading specialty chemical new product development programs.

Apyron produces advanced adsorbents, catalysts and antimicrobials for air and water treatment applications.

Skupien new at Sta-Rite
Michael Skupien was named senior product manager-filtration at Sta-Rite Industries of Delavan, Wis., with responsibility for the development of retail and OEM water filtration marketing strategy. Prior to this position, Skupien was marketing manager at Sunrise Medical of Stevens Point, Wis., and has also worked at Rival and Fiskars. His master’s degree in people and project management is from Lake Forest Graduate School of Management and his bachelor’s degree in chemistry is from Elmhurst College in Illinois.

Clapper joins CORDLEY/ Temprite
Rob Clapper has joined the sales team of CORDLEY/Temprite of Oak Brook, Ill., as its national accounts manager responsible for all direct sales activity with the Perrier Group of America, and for the development and maintenance of relationships with various national companies including Culligan, EcoWater, Allied Purchasing and Kinetico. Prior to this position, Clapper was with the Bradley Corp. of Menomonee Falls, Wis., for 13 years, working his way from product sales manager to director of sales.

Metzger gets Seal-It nod
Seal-It Inc. of Farmingdale, N.Y., appointed Brian Metzger as its national accounts manager responsible for company accounts across the country. Metzger has an extensive background in the packaging business, according to President Sharon Lobel.

Trybulski chosen by Myron L
Dan Trybulski was hired as sales manager for the Myron L Company of Carlsbad, Calif., with the responsibility of developing and expanding the company’s sales and presence in the U.S. market. Prior to this position he was a district representative for Nalco Chemical Co. at the industrial/commercial water treatment level, and prior to that he was the sales
development manager for NWW Acumem/USFilter and eastern region sales manager for its desalination systems.

Ozotech promotes Hoag
Kathleen Hoag was promoted to director of marketing for Ozotech Inc. of Yreka, Calif., with responsibility for company marketing plans including advertising, budgeting, global expansion and the revamping of the company website in accordance with its pursuit of e-commerce growth. Hoag has been with Ozotech for eight years, first starting with the company as an assembler and working her way through the manufacturing and inventory control facets of the business. Prior to Ozotech, Hoag was in charge of inventory and production control at Martin Decker Instrumentation Co.

Carmer moves to Aquaflex
Rodney A. Carmer has joined Aquaflex International of Corona, Calif., as its new filtration sales manager, with responsibilities over domestic and international sales and marketing, customer service, business development and prospecting new lines of distribution. Prior to this position Carmer was the filtration manager for The Chester Paul Company. He has over 15 years of experience in the water improvement industry for such companies as Zemarc, Challenger Water International, Hydro-Flow and Pure Solutions International. Carmer has served on the WQA reverse osmosis and task force ethics committee.

Selecto picks Tazi for post
Selecto Scientific of Suwanee, Ga., named Dr. Mo Tazi as technology director with responsibility for expansion of technology programs using his polymer experience and strong record of accomplishments. Prior to Selecto, he was director of technology at Chemtronics and before that was section manager at International Specialty Products. Tazi holds 41 U.S. patents, has authored over 30 publications and lectures on polymeric systems and their application. Tazi’s Ph.D. in polymer science is from the University of Pierre and Marie Curie in Paris, France, and his master’s and bachelor’s degrees in chemical engineering are from the Industrial Institute of Liege, Belgium.

Monro leaves BetzDearborn
Alistair Monro was appointed sales and marketing director for Weir Westgarth, the desalination and water treatment arm of the Weir Group of Glasgow, Scotland. Prior to this position, Monro was regional director-new projects for water treatment chemical supplier BetzDearborn, based in Singapore covering the Asia and Pacific market. A Scot and chemist graduate from Paisley University, Munro has 20 years experience in the water industry, including a tour in the Middle East. He’s worked on a number of large multi-stage flash desalination projects and was in charge of Ciba Geigy’s desalination chemicals business for five years, where he supplied chemicals to the Ras Abu Fontas (Qatar) and Jebel Ali (Dubai) plants—two of the biggest built by Weir Westgarth. Monro succeeds Bill Stewart, who was appointed commercial director for Weir Engineering Services.

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