Where Do Used Water Coolers Go? This Man Knows.
By David H. Martin Hector Perez, an innovator and entrepreneur of Puerto Rican heritage, was born in The Bronx, NY. Upon graduating from New York University’s School of Real Estate Management in 1972, he worked […]
Changing Technology at the National Restaurant Show
By David H. Martin In the food service industry, filtered water is a necessity for food preparation, beverages and ice making. It improves the quality of food and drinks, and it also protects costly equipment. […]
Final Barrier, Lead Contamination and Future Water Industry ...
By David H. Martin A conversation with Richard Mest about final barrier Richard Mest, former WQA president, is President of Master Water Conditioning Corp., Pottstown PA. Well-known in the industry as an educator and writer, […]
The New POU Opportunity: Flint Water Crisis Feeds New Intere...
By David H. Martin US EPA’s trigger level for addressing lead in drinking water—15 parts per billion—is not based on any health threat; rather, it reflects a calculation that water in at least nine in […]
Marketing Planning: No Longer Simple
By David H. Martin New technologies often disrupt the old ways we do things with the promise of making everything simpler, better and cheaper. Communications technology has advanced to make our lives simpler, but with […]
“Fish where the fish are!” Nov2015_Martin drinking water...
By David H. Martin At last April’s WQA Convention in Las Vegas, past President and multi-market dealer C.R. Hall introduced a slide presentation of the 2015 Consumer Study on Water Quality with some powerful and […]
Seen in Las Vegas
By David H. Martin 3M demos new Dealer iPad sales presentation app Mark Howlett showed off 3M Purification’s new iPad sales presentation in its booth at WQA Aquatech. “The digitized iPad sales presentation is easily […]
WQA Aquatech USA 2015: Bigger and Better, Moving Toward the ...
By Denise M. Roberts and David H. Martin Let the fun begin! That was the atmosphere surrounding the entire annual conference and trade show held in Las Vegas, NV, complete with golf, glory, buyers, sellers […]
Why Embrace WQA Certified Sustainability?
By David H. Martin For more than a decade, there’s been an ethical cloud hanging over so-called green or environmentally preferable drinking water filters and home systems based on carbon filtration. It’s a cloud of […]
The More Things Change, the More They Stay the Same (well, s...
By David H. Martin The acceleration of change in marketing has been relentless in the last decade. Water treatment dealers have seen the demise of Yellow Pages as a leading source of business leads. Newspaper […]