Beware of Fake Website Testimonials
By David H. Martin A recent newspaper article told of a water treatment dealer who hired a website developer to create content for a new company website. While constructing a testimonials page, the developer posted […]
Two Water Associations Meet Eye-to-Eye (sort of) in Denver
By David H. Martin Denver, March 26, 2018. The long-simmering detante between the Water Quality Association (WQA) and the much larger American Water Works Association (AWWA) advanced—sort of—under the watchful eye of the Big Blue […]
When It Comes to ‘Raw Water’ Dealers Have ‘the Edge to...
By David H. Martin Is the ‘raw water’ fad just a possible public health problem? As such, it was addressed by Dr. Kelly Reynolds, WC&P Public Health Editor in her February On Tap column, The […]
2018 Could Be the Year to Share Your Reverence for Water wit...
By David H. Martin Reverence for water means understanding the vital role quality water plays in the lives of people and respecting their right to safe water security. Part of the culture of socially responsible […]
WEFTEC: Taking the ‘Waste’ Out of Wastewater
By David H. Martin The Water Environment Federation (WEF) drew more than 20,000 water professionals to its 90th annual WEFTEC meeting, on the shore of Lake Michigan, where the organization first met in 1928. Then […]
Government’s Uncertain Role in Clean Water Protection Poin...
By David H. Martin When it comes to clean water protection, who do you trust? Your government? Ask the residents of Flint, MI who feel betrayed by their local government. The Flint water crisis began […]
Key Findings of the 2017 WQA Consumer Survey
By David H. Martin Wesley Bleed, WQA Marketing and Communications Director, provided association communications committee members at the annual convention in Orlando with a road map for marketers seeking insight and guidance from the recently […]
Don’t Overlook Employee Recognition
By David H. Martin Some hard-driving bosses overlook the importance of consistently and regularly recognizing and rewarding outstanding employee performance, not just at Christmas or on birthdays. Whether you’re a five-person shop or a multi-unit […]
You Are All Part of US Water Quality Protection
By David H. Martin You are the water quality industry. You make, buy or sell water-related products and services that help improve people’s personal environment. In other words, you provide in-home, final-barrier protection against waterborne […]
How to use TV…or not
By David H. Martin The decision water treatment dealers face on whether to include TV advertising in their marketing plan (or not) is not getting any easier. It seems TV advertisers are in a no-win […]