Water Conditioning & Purification Magazine

WQA Dealers Look to Thrive and Survive  in Thin Air of the ...

By David H. Martin This year’s Mid-Year Water Quality Association (WQA) meeting, held in the rarefied altitude of the Rocky Mountains, offered some oxygen for established member dealers seeking to overcome industry changes. (See “A […]

Read More

GE-Home Depot Alliance Alters POU/POE Landscape at Hardware ...

By David H. Martin Last August, it was at The Hardware Show that WC&P first learned of General Electric’s agreement with Home Depot to supply America’s largest home improvement retailer with a full line of […]

Read More

Former Water Industry Exec: Treating Employees Like Stars is...

By David H. Martin Many people in the water improvement industry will remember Eric Webb for his unusual creativity and energy, having served, over the last decade, in separate stints as RainSoft’s director of marketing […]

Read More

Building Your e-Mail ‘Permission’ Marketing Prog...

By David H. Martin Earlier this year at a conference (NOTE: what kind of conference was it, if you don’t mind me asking? marketing, e-commerce, some other topic?) in Chicago, I had the opportunity to […]

Read More

When Web Meets Phone… Telemarketing Faces e-Age Evolution

By David H. Martin Traditional outbound telemarketing, long a staple of water improvement dealers, is faced with some evolutionary challenges and technical opportunities in marketing’s new Web-centric e-age. Privacy’s growing impact Privacy—if not a new […]

Read More

‘Filters as Features’ abound at National Kitchen/Bath In...

By David H. Martin CHICAGO—The National Kitchen/Bath Industry Show returned to the Windy City for 2000 with an opulent display of upscale appliances, faucets and fixtures for affluent America’s most frequently used rooms. Some 40,565 […]

Read More

A Place at the Table: Dealer Roles Redefined at Long Beach ...

By David H. Martin LONG BEACH, Calif.—In a sense, every Water Quality Association (WQA) convention is a banquet thrown by manufacturers for water treatment dealers. Out on the show floor, the products on display are […]

Read More

Innovator or Sustainer? Taking Advantage of Change

By David Martin The explosion of new technology is revolutionizing marketing. Change is accelerating at an unprecedented rate. Creativity is challenged as never before to get ahead of changes in the way we market. Still, […]

Read More

More Industry Shakeout—Home Shows Present Sign of the Time...

By Davi dH. Martin Editor’s note: This is Part 1 of columnist David Martin’s annual coverage of the two most important home-based tradeshows of the year. This month, Chicago’s housewares show is discussed; next month, […]

Read More

Get Ahead with Headlines that Sell

By David H. Martin Many years ago my first boss, a creative director for a major advertising agency, handed this then-young ad copywriter a bootleg copy of “Winners and Sinners.” This was a decidedly irreverent […]

Read More

©2019 EIJ Company LLC, All Rights Reserved | tucson website design by Arizona Computer Guru