Water Conditioning & Purification Magazine

An Iron-Clad Reason for Success

By Donna Kreutz One challenge when running a business is ironing out problems. For Dan Wandel, the problem is iron itself. “The only reason we’re in business is iron. Without a doubt, it makes up […]

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Zero-Waste Drinking Water from Rainwater Harvesting

By Donna Kreutz The island of Bermuda was first settled in 1609 by shipwrecked English colonists. Tourism has been the mainstay here since Victorian times. In recent years, Bermuda has also become a prime destination […]

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A Family Dynamic for Success

By Donna Kreutz Tom Faulkner makes quite an impression on his customers. They send him baked goods at Christmas and enthusiastically introduce family members to him in the grocery store. Faulkner is the founder of […]

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‘Clean Water Has Always Been Our Obsession’

By Donna Kreutz Businessman Stan Dreval was exhibiting at a health expo in his hometown of Fort Lauderdale, FL, when he discovered a passion for water. He stopped to visit with a water treatment distributor […]

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Simple Recipe for Success

By Donna Kreutz Matt Zarra walked away from a lucrative, fast-track career in the pharmaceutical industry to stay in his hometown of Dunedin, Florida and learn the water treatment business from the ground up. He […]

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Mission to Satisfy Every Customer, Every Time: “Did We Ear...

By Donna Kreutz Joel J. Brow started working at his parents’ RainSoft water purification dealership at age 12 with the incentive of earning a car. “I was there to just do whatever you needed—dig a […]

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Passion for Water—From Delivering Salt to Owning a Family ...

By Donna Kreutz Nick Naser started in the water industry at age 15, delivering salt for his dad’s company. Once he graduated from high school in 1998, he decided to give the business a try […]

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‘On the Cusp of Quantum Growth’

By Donna Kreutz Jon Armstrong worked in the automotive industry for 30 years, ultimately running his own company with three other full-time mechanics. Then this native of Canada decided to sell the business and look […]

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‘Didn’t You Say You Could Fix Water?’

By Donna Kreutz Bill Certain is passionate about water. “I found that something as simple as water intrigued me and I couldn’t get enough of it.” He and his wife Chris own and operate Certain […]

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Purchasing Co-op Saves Dealers Money and Time

By Donna Kreutz “I got into this business through a fluke,” said Nicole Reisdorfer. Fresh out of college, she applied for a job with Allied Purchasing Company in Mason City, IA when the nonprofit co-op […]

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