Water Conditioning & Purification Magazine

Financial Intelligence

By Greg Reyneke In today’s uncertain economy, many business owners have to take a serious look at their business, how it operates, where the money comes from, where it goes and most importantly…how to hang […]

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Residential Non-Municipal Water Treatment

By Greg Reyneke CWS-VI The statement “my parents drank this water for 75 years and it never hurt them,” is no longer a valid excuse to not be concerned with water quality. Every day, billions […]

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Digital Delights

By Greg Reyneke It’s the 21st century, everyone’s going digital…Stop being a Luddite and step into the information age. It’s time to get smart. How can technology help my business? Business has been transacted for […]

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Surviving Hard Times

By Greg Reyneke As we continue to hear bad news about the economy, many business owners are fearful that their current sales income and livelihood are in jeopardy. Hard times come and go, so instead […]

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Missed Opportunity

By Greg Alexander One of the largest untapped business opportunities available to water treatment executives can be found within the sales function. Specifically, the benefit of creating ‘A-player’ sales reps that can easily exceed normal […]

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Business concepts often read but rarely comprehended

By Troy Tommeraasen Recurring business is a ‘must have’ for many dealers and distributors. Recurring business is a direct reflection on your company and a test of your dedication to customer service. If a consumer […]

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Marketing Trends – 2008 Beyond the New Homeowner

By Dale Filhaber Water dealers have traditionally marketed the heck out of new homeowners. In fact, in 2006 there was a one-to-one correlation between the number of POU systems shipped with the number of new […]

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Long Term Care Insurance

By Richard A. Aubrey “Every one of us here can tell a story which would have the rest of us sobbing,” the Long Term Care Insurance (LTCI) seminar instructor began. Most of the audience was […]

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Managing a Profitable Service Department

By Gary E. Battenberg The successful operation of a water conditioning service department requires focused attention and planning for profitability. Thoroughly understanding the cost of doing business, particularly the cost of maintaining the service department, […]

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Manufacturing Can Become Newest Dream Job For Many: America ...

By Gerald Shankel America’s industrial revolution in the 19th century propelled economic development and served as the springboard for this nation to become a world power. Sadly, a number of factors after World War II […]

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