Water Conditioning & Purification Magazine

California Groundwater Association Annual Conference Sees Su...

By Denise M. Roberts The change of venue was notable and gave exhibitors and visitors a sense of things getting better. That was the consensus of opinion by the majority of attendees. John Asquaga’s conference […]

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O3 – Good for You, Good for Me

By Greg Reyneke, CWS-VI The wonderful thing about our industry is that we actually make people’s lives better. Every day around the world, there is a water specialist solving somebody’s water quality issues at a […]

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Cross Much?

By Greg Reyneke, CWS-VI It is common practice in many areas to refrain from softening all water inside a home, specifically isolating fixtures like kitchen cold-water, bar- and vegetable-prep sinks, etc. There are a number […]

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Aquaceuticals – Drink to your health! Part Two

By Greg Reyneke, CSW-VI A smart dealer wanting to learn about aquaceuticals needs to quickly develop a broad understanding of the key concepts in this fascinating and rapidly growing segment of the water quality improvement […]

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ElectroSoft – softening without salt

By Greg Reyneke, CSW-VI Smart business owners and managers understand that innovation is essential to business longevity and prosperity. In a successful water treatment service company, it is imperative to understand, deploy and maintain cutting-edge […]

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Chillin’ with Old Man Winter…

By Greg Reyneke, CWS-VI Old Man Winter is already nipping here in the northern hemisphere. Snow is falling in some areas and a natural question extends to winter and its effect on water softeners and […]

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The Never-Ending Quest for Good Water

By Greg Reyneke, CWS-VI Living in America is wonderful. Our massive consumer-centric culture, access to cheap technology, copious quantities of cheap food and a seemingly unlimited supply of potable water are taken for granted here, […]

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Soft Water, A Continuing Evolution: What Are You Selling?

By Greg Reyneke, CWS-VI Stated simply, hard water is water that is hard to lather, and soft water isn’t. A more accurate definition of soft water describes the physical removal (to less than one gpg […]

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Improving Residential Service Calls

By Greg Reyneke CWS-VI A topic of frequent discussion when dealers congregate (apart from the depressed-economy) is frustration with wasted time on service calls, or the desire to increase service-call revenue. Residential water softener service […]

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Common Pesticides Disrupt Crucial Human Hormones

By Greg Reyneke CWS-VI As a water quality improvement professional, it is your responsibility to learn and understand the relationship between water quality and the quality of your customers’ lives. Recently, results were released from […]

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