Water Conditioning & Purification Magazine

The Best Kept Secret of the Plumbing Industry

By Emma H. Peterson If there’s one thing Eric Brockmire knows about plumbing, it’s everything. After nearly 30 years of experience in the plumbing industry, Brockmire is highly renowned for his expertise in all things […]

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As Important as the Water We Drink Is the Air We Breathe

By Emma H. Peterson There is no doubt that the prolonged presence of the COVID-19 pandemic has forced businesses to make risky, drastic changes, some being more successful than others. But with help from the […]

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Zerica’s Hallmark Is Innovation

By Donna Kreutz Brothers Marco and Antonio Zerilli have big plans, global plans, for their family business founded in 1931 in Palermo (the capital of Sicily), the largest island in the Mediterranean Sea. Their company, […]

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‘Healthy Home Experts Since 1924’

By Donna Kreutz Joe Urso has had a close connection to Aerus since he was a little boy growing up in Connecticut. The company started with vacuum cleaners, then expanded into water conditioning and air […]

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‘A Result-Oriented, Hands-On, Lean-Thinking Leader’

By Donna Kreutz “When I was a kid, I would take apart every toy I got, rebuild it, then play with it—maybe a sign of an engineer-to-be,” said Jonathan Gur, who has worked in the […]

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‘They Call Me The Chiller Guy’

By Donna Kreutz Years ago, Guy Lafortune’s mother gave him a piece of advice that paid off. “Back in 1988, my mother suggested that I get into the water treatment industry,” he said. “She told […]

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‘A Pioneering Leader in the Distillation Industry’

By Donna Kreutz In 1984, Al Meder recognized the vast potential and need for high-purity water, foreseeing a growing demand domestically and globally. That’s when he and his wife Pauline moved from Michigan to Lincoln, […]

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‘Too Good to Be True’

By Donna Kreutz Robbie Fayle, company Founder and inventor, knew the problems of hard water in Australia. She was a science teacher and after leaving teaching started CALCLEAR. Fayle’s team worked with distributors and hydroponic […]

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‘Our Father Felt There Was a Better Way’

By Donna Kreutz Even as a child, Chuck Sanderson was fascinated by and involved in his family’s business: Superior Manufacturing Corporation in Fort Wayne, IN. The company is a global leader in the chemical-free treatment […]

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‘We Build Each Order On Demand’

By Donna Kreutz Founded in 1998 in Montclair, CA, Vertex Water Products has grown to serve independent dealers in the water treatment industry throughout North America, from Canada to Mexico. The family-owned company designs, manufactures […]

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