Water Conditioning & Purification Magazine

McGuire appointed Wilo Director

Monday, January 15th, 2018

Wilo USA welcomed Darren T. McGuire as the new Director of Operations for the production and distributions facilities in Thomasville, GA. He will be responsible for overseeing production and order flow through both facilities. In addition, McGuire will apply LEAN initiatives and will focus on driving continuous improvement in the entire end-to-end supply chain of product and customer interaction through programs for vendor management, purchasing, logistics and order management. He brings over 20 years of experience in the pump industry, having held a range of positions, including application engineering, marketing, Regional Sales Manager and General Manager.

d’Arras named IWA President

Monday, January 15th, 2018

The International Water Association announced the re-election of Diane d’Arras as association President, after a unanimous vote. She has been an active member of the IWA for many years and served on the organization’s board for the last seven years, including one year of her initial two-year term as President. A civil engineer for 40 years, d’Arras became the first female President in 2016. Her second two-year term commences after the IWA World Water Congress & Exhibition in Tokyo in September 2018. She will end her Presidency at the close of the IWA World Water Congress & Exhibition in Copenhagen in 2020.

Blodgett named Canature Sales Manager

Monday, January 15th, 2018

Canature WaterGroup announced industry veteran Jake Blodgett as Regional Sales Manager, responsible for representing the Hydrotech brand in California, Nevada, Arizona and Utah. While working as a regional assembler for the past 19 years, Blodgett gained considerable knowledge and experience in the industry as a Customer Service Representative, Tech Support Team Lead, Customer Service Manager, Inside Sales and most recently as the Sales and Key Account Manager for the US Western Region.

2018 Could Be the Year to Share Your Reverence for Water with Associates and Customers

Monday, January 15th, 2018

By David H. Martin

Reverence for water means understanding the vital role quality water plays in the lives of people and respecting their right to safe water security. Part of the culture of socially responsible water treatment dealers is a deep reverence for water. I am reminded of Jacques Cousteau, the late French inventor-scientist and star of the old TV series, The Undersea World of Jacques Cousteau, which documented the environmental degradation of the world’s ocean waters from plastic debris and other waterborne contaminants. The award-winning series, popular in the 1970s, broadcast to millions Cousteau’s life-long reverence for water.

Jacques Cousteau (Photo courtesy of Encyclopedia Britannica)

I suggest that your company embrace one of the many charitable relief organizations that help assure safe drinking water to people all over the world, as a way to express your own reverence for water on your company website. Start by pledging a company contribution on your site. And ask visitors and customers to add their own contributions to your chosen clean-water cause. In this way, the cause you support will elevate your company’s on-line image. Below are three international water cause(s) you might want to consider.

Wishing Well International

Deerfield Beach, Florida-based Wishing Well International Foundation (WWIF) is a non-profit organization that provides clean, safe drinking water in developing areas, deploying simple filtration systems that remove bacteria, viruses and other contaminants from the local water. The foundation accepts donations on its website: “$10 provides clean, safe drinking water for one person for 10 years.” The

WWIF logo portrays the image of a lone walking woman balancing a water vessel on her head. It is a powerful portrayal of the problem people in third-world countries face daily, where easy access to potable water is denied by the forces of drought, lack of infrastructure and grinding poverty.

Low-cost gravity-based filtration. (Photos courtesy of WWIF)

WWIF exhibited at the 2017 WQA Convention & Exposition in Orlando, FL to raise funds and awareness for the cause of clean water. The convention was preceded by WWIF’s 5th Annual Golf Tournament at the Shingle Creek Golf Club on March 28. More than 30 golfers, representing 34 companies, netted nearly $11,000 to be used to buy water filtration systems in developing areas, benefiting nearly 1,100 people.

Last summer, as representatives and sponsors of WWIF traveled across southern Africa in a motor caravan to deploy much-needed water filters, a different type of relief effort was underway back home in the United States. WWIF teamed up with its partners to provide critical relief for those affected by hurricanes in Texas and Florida. In late August, the devastating floodwaters of Hurricane Harvey destroyed thousands of homes in southeast Texas and Louisiana. The people of that region faced critical days of displacement and a lack of supplies. WWIF partnered with Culligan of San Antonio to deliver six pallets of water to the Houston area. In early September, WWIF went into action in south Florida to assist those affected by the devastation of Hurricane Irma. They transported 850 one-gallon bottles of water to the Florida Keys and distributed it to those in need. Additionally, they distributed HaloPure water purification pitchers to those affected by the boil-water mandate.

Last August, WWIF hosted a 10-day South African expedition to rural areas to deploy over 100 water filters to homes and schools—remote areas with very little infrastructure where people still fetch water from boreholes and rivers. The Bio-Foam filter, provided by WWIF, is a relatively simply and affordable technology consisting of two buckets that use gravity to push water through a filtering system, purifying water obtained from boreholes, rain tanks, rivers and dams. The device was specifically made for those who don’t generally have access to municipal water services.

According to WWIF, biosand filters are a simple yet effective method for reducing bacteria and viruses in water for rural areas. They use gravity rather than pressure or electricity to pass the water through the filtering media. After installation, each $100 filter can be used by at least 10 people for 10 years. You can get behind the efforts of WWIF by investigating the various levels of support on the foundation website, www.wishingwellintl.org.

Water For People

Denver, Colorado-based Water For People (WFP) is an international non-profit organization working across nine countries to bring safe water and sanitation to four million people. Founded in Denver 26 years ago by executives at the American Water Works Association (AWWA) and Black & Veatch, it exists to promote the development of high-quality drinking water and sanitation services that are accessible to all and sustained by strong communities, businesses and governments. In third-world countries, WFP is not just about building wells, installing toilets and setting up pumps, but also about creating long-term, sustainable change. It dialogues with community members, governments and business owners to find out what they need to feel healthy, safe and empowered. WFP’s talented teams build capacity from the ground up and top down, changing entire systems providing water and sanitation services that last for generations to come. Partners include AWWA, the Water Environment Federation, the Water Quality Association, the National Association of Water Companies, the National Association of Clean Water Agencies and the Association of Metropolitan Water Agencies.

Since last April, WFP has worked in Peru to restore safe drinking water after devastating floods killed over 100 people and left 150,000 homeless. Since 2011, the organization has been working to provide potable water in the area of Cascas and Asunción, where local residents would often get their water supply from rivers. About 95 percent of the children in Cascas had parasites related to inadequate sanitation. The goal of WFP has been to reach 100 percent of homes in rural and urban areas of Cascas and Asunción by 2018. After six years, the project was close to reaching its goal with over 83 percent of the local population in Cascas having drinking water in their homes. But last April, torrential rains caused rivers to overflow, flooding many towns, including Cascas, which has a population of about 14,000. Cascas has 37 water systems and 26 of them were damaged by the floods and mudslides, leaving the majority of residents without potable water. This was the worst flood Peru has seen in almost 20 years. Since then, WFP teams have worked to help restore potable water supplies. In Latin America, WFP works in Guatemala, Honduras, Nicaragua and Bolivia, as well as Peru. The non-profit also works in Uganda, Rwanda, Malawi and India. You can help back the efforts of WFP by checking out the various levels of support on their website, www.waterforpeople.org.

World Vision International

Seattle, Washington-based World Vision is a Christian humanitarian organization serving people regardless of religion, race, ethnicity or gender. The non-profit combines relief, development and advocacy activities in its work with children, families and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision claims to be the largest NGO provider of clean water in the developing world. For more information on World Vision’s mission and how you can help, visit their website, https://www.worldvision.org/our-work/clean-water?campaign=108929307.

In 2015, World Vision provided access to clean water for 2.3 million people. For example, the organization drills wells in remote locations of Africa and trains community members so water systems continue to function after World Vision teams have left. On May 6, 2017, World Vision launched the world’s biggest 6K walk for water. More than 27,000 people in 18 countries joined the event for an extraordinary cause: bringing clean water to children and their families around the world. (Every $50 registration fee for the Global 6K for Water provides clean water for one person.) The global team raised nearly $1.6 million to support World Vision’s water programs, bringing clean water to more than 31,000 children around the world.

Watermill Express, the nation’s largest drive-up, pure drinking water and ice service company, based in Brighton, CO, combined efforts with World Vision for a cause-related marketing program that provided more than 100-million gallons of clean water to the developing world. Through the ‘One Gallon Here Gives One Gallon There’ program, for every gallon of water sold at a Watermill Express drive-up station, the company made a donation to World Vision to provide a gallon of water in the developing world.


Why not share your reverence for water in 2018 by promoting a favorite clean-water cause on your company website? I’ve given you three well-respected and credible organizations to choose from but there are many more. Making a cause more visible on your website creates an atmosphere of philanthropy that will go far in reducing water-related illnesses around the globe, as well as helping those who lack access to this live-giving and life-saving resource.

About the author

David H. Martin is President of Lenzi Martin Marketing, Oak Park, IL, a firm specializing in water improvement and environmental marketing that integrates old and new media. He can be reached at (708) 848-8404 or by email at dmartin@lenzimartin.com

Europe: Water coolers dominate Europe

Monday, January 15th, 2018

An additional 135,000 water coolers were installed across Europe in 2016, marking a 2.8-percent increase and taking the total to 5.0 million, according to the latest reports from specialty consultant, Zenith Global. The number of bottled water coolers rose by 1.2 percent to 2.9 million. Bottled water coolers lead in both the east and west European markets, accounting for a respective 63.2 and 54.4 percent of each region’s total cooler base.

Asia: De Nora’s China facility expanded

Monday, January 15th, 2018

De Nora has unveiled the expansion and upgrade of its factory in Suzhou Industrial Park. The $10-millon investment will allow the company to meet the growing demand for its electrode and water technology products in China and throughout the Asia Pacific region, increasing production capacity by over 50 percent each year. The state-of-the-art workshop will be equipped with a dedicated quarantine area for the manufacturing of solutions designed for the disinfection of drinking water, ensuring strict hygiene conditions throughout the entire production process, as required by Chinese regulations on drinking-water apparatus.

North America: WEF, Blue Tech collaboration announced

Monday, January 15th, 2018

The Water Environment Federation (WEF) has formalized its relationship with BlueTech Research, a step toward advancing research in the water sector. One of the objectives of the partnership is to increase the opportunities to innovate and host events. WEF and BlueTech will launch a visiting-scientist fellowship program that involves water technology analysts from BlueTech working closely with WEF staff on joint initiatives. Additionally, WEF’s Water Science & Engineering Center plans to work with BlueTech in 2018 to conduct an environmental scan of the water sector to identify popular topics and trends and determine how WEF can best address them.

North America: WWEMA market survey results announced

Monday, January 15th, 2018

The Water and Wastewater Equipment Manufacturers Association (WWEMA) has released the results of its 2017 WWEMA Member Market Indicators Survey, for the period September 2016 to August 2017. The survey tracks the experiences of manufacturers and their representatives within the water and wastewater markets in eight areas: design work; quotations; bookings/orders; sales-domestic; sales-international; company employment; materials cost and industry market growth. Results show a slight decline in the market versus the previous 12 months, with 55 percent of respondents indicating they saw domestic sales improve and 53 percent reporting increases in bookings and orders during that time. Members expressed cautious optimism regarding near-term sales, with 69 percent predicting a modest growth of 2.5 to five percent and 17 percent predicting growth greater than five percent. Seven percent predicted a decline in domestic sales for the next 12 months with seven percent predicting sales the same as last year.

North America: NSPF partnered with ORFA

Monday, January 15th, 2018

The National Swimming Pool Foundation® (NSPF®) announced an international partnership with the Ontario Recreation Facilities Association Inc. (ORFA) in Canada. The organizations have formed an alliance to deliver NSPF’s leading Certified Pool/Spa Operator® certification to ORFA recreation facility professionals as a replacement for the existing introductory course. NSPF will in turn promote ORFA’s advanced level Aquatic Facility Operations–Beyond the Basics course and professional designations, Certified Aquatic Professional  and Certified Aquatic Technician. NSPF will also designate ORFA as the exclusive distributor of NSPF handbooks and exams within Canada.

North America: Pool and spa convention a big success

Monday, January 15th, 2018

The International Pool Spa Patio Expo concluded in Orlando, FL, with great success. The November event included pre-conference programs commencing at the end of October. Over 9,500 total pool, spa and outdoor living professionals attended the event. The exposition spanned 133,850 square feet and showcased 463 exhibiting companies. This year, attendees represented 49 of the 50 states and a total of 73 countries

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