Water Conditioning & Purification Magazine

The Growing Raw Water Trend: Healthy Innovation or Deadly Pr...

By Kelly A. Reynolds, MSPH, PhD Water treatment professionals may not have seen this coming but the new ‘raw water’ trend is making headlines around the US and beyond. Proponents of the trend, which encourages […]

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Water Softeners and Chloride Discharge Under NSF/ANSI 44

By Rick Andrew Chloride discharge is a major issue in many water districts. Chloride can be difficult for wastewater treatment systems to treat and it can also cause some ecosystem harm when levels rise too […]

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Better Water = Better Life

By Donna Kreutz Donovan Adfield is natural-born salesman. At the age of 19, he started a vacuum-cleaner sales and service company that grew exponentially over the next 15 years and won awards as one of […]

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Are You Using Engagement Marketing to Attract New Customers?

By Dale Filhaber Marketing people want to create relationships; salespeople just want to close the sale. Consumers have so many more choices than ever before. There is tremendous competition in the water quality market and […]

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Does Social-Media Marketing Make Sense for Water Treatment P...

By  Erik Koglin How does your company generate business and reach people who need solutions to water problems? You might be advertising in the local media, exhibiting at home shows or using direct mail to […]

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Why Buy Certified Water Treatment Products with Installation...

By Gary Battenberg Certified water treatment products represent a significant investment by the maker/manufacturer, which ensures that the products will perform as advertised when applied per the manufacturer’s recommended and operational guidelines. These products will […]

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Lipps honored by ASTM

William C. Lipps, environmental and geochemical Marketing Manager with Shimadzu Scientific Instruments, was honored with the Max Hecht Award from ASTM International’s committee on water (D19). Lipps, who joined ASTM International in 1986, was honored […]

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Boyd named program GM at NSF

NSF International has appointed Christopher Boyd as General Manager of its building water health program in North America. He comes to NSF from the Department of Health and Mental Hygiene in New York City (NYC), […]

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Jensen to head Grundfos Asia group

Grundfos has announced the appointment of Kim Jensen to the role of Group Senior Vice President and Regional Managing Director of Grundfos Asia Pacific region. In his new role, he will lead the company’s business […]

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Chandrasekhar named to IAPMO India post

Dr. K. Chandrasekhar joined the IAPMO Group in January and will be located in IAPMO India’s Bangalore office. He will be responsible for managing IAPMO’s product certification programs, professional certification programs, standards development activities and […]

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