Viewpoint: Fall is coming…are you ready?
Kurt C. Peterson, Publisher
Fall temperatures should be coming your way soon, probably by the end of the month in the northernmost states. While southern states will continue to endure high temperatures longer, cooler weather will be welcome in most other places. Some companies will have to look for full- or part-time help if their family businesses are buoyed by school-aged relatives picking up the slack during the busy months. Their return to school may provide job opportunities for others, even if only short term.
With a wide range of contaminants being discussed in the media, many people may come to the conclusion that drinking water outside the home could be hazardous to their health. From lead to radon, Cryptosporidum to E. coli and everything in between, this is what helps drive business to dealers and manufacturers alike. And with many new reports on microplastics as an emerging contaminant, the shift back to public drinking water fountains in many areas is welcome, as are some of the newer containers trending upward into the consciousness of Millennial buyers.
In today’s beverage dispensing equipment (be it water, coffee, tea or other beverages), there are a host of water quality treatment options, including built-in UV disinfection, which gives consumers an added layer of protection and peace of mind. James Peterson of Klaran takes a closer look at how the need for beverage equipment disinfection is becoming a primary aspect of water treatment. Both residential and commercial water sources are prone to contamination, making it imperative to treat water at the dispensing end as well. Better water quality helps create a better end product.
Jill Culora, International Bottled Water Association’s Communications Director, reports on that industry, highlighting the various concerns and changes that have occurred since last year. Oliver Lawal (Founder and CEO) and Mitch Hansen (Marketing Specialist) of AquiSense Technologies delve into UV-C LEDs and how they are perceived in water treatment. Incorporation of this newer technology in the bottle-filler product line provides additional POU treatment, but may still be viewed with some measure of doubt.
Newer technologies often require additional testing requirements to be validated by third parties. Consumers want to know the products they purchase will do exactly what is claimed and they rely upon validation and certification, as noted by Rick Andrew of NSF International in his Water Matters column. Public Health Editor Kelly A. Reynolds, MSPH, PhD, reports on the effects of drinking contaminated water. Her column gives an in-depth look at the many contaminants and their characteristic illness traits, as well as how they are tracked and treated.
As you read this, you are probably recalling your experiences at the WQA Mid-Year Leadership Conference in San Antonio, TX. Let us know your thoughts on the conference and how it can benefit you and your business. These events are important for everyone, from the small mom-and-pop dealers to the big OEM manufacturers. Keeping your finger on the pulse of the industry puts you a few more steps ahead of your competition. Until we meet again, stay positive and keep moving forward.