Water Conditioning & Purification Magazine

Viewpoint: Is your summer busy enough?

Kurt C. Peterson, Publisher

We know that water treatment in summer takes on a sense of urgency with the warmer temperatures creating issues with certain contaminants. Biofilm production is in full force when the water warms, making it prime time to check filters for replacement. Carbon filter systems are workhorses but may not be the best solution for all treatment issues. That brings us to the next workhorse in the treatment arsenal: reverse osmosis.
RO is a true no-salt system, offering a final-barrier approach to water safety that stands above most others. This technology removes more microplastics, PPCPs and other contaminants than most. Gary Battenberg of Parker Hannifin and Peter Cartwright, PE, two of our resident technical experts, have recently been engaged in a discussion involving a social-media campaign in India that seeks to ban RO and claims RO drinking water is dangerous. This lively discussion plays out in their collaborative article in this issue, myth-busting and providing proof of RO efficacy and safety along the way. If you have concerns or questions, this article should address them handily.
With water scarcity becoming a more reported topic in mainstream US news, consumers are looking for ways to offset shortages that might be felt in their regions. Reuse and water harvesting are two important ways to preclude loss of water sources and there are many ways for all to take part. WQA’s Bryanna Poczatek provides an in-depth technical treatise on the merits of rainwater harvesting and catchment for those who are now investing time to offer this technology to their customers. You’re the water experts and they need assistance with navigating technologies, products and sometimes, state or local ordinances regarding water harvesting.
We have a trio of marketing presentations this month, which focus on using the WQA consumer study to enhance the process of informing consumers about water-treatment options from David Martin; how to make a better direct-marketing campaign from Dale Filhaber and why high-quality leads are being left on the table from Candice Wentling. Enjoy the tips they offer to help you gain more customers.
IAPMO’s IWSH Foundation is involved in several projects to bring safe water to communities lacking access. Called the Community Plumbing Challenge, their efforts have been primarily directed outside the US, where potable water is far less available. They have now engaged projects concentrated on the Native American population and are presenting a recap of the first project. This article is the lead-in, as other projects are already commencing to bring clean, safe water to our Native American citizens.
There is much buzz about microplastics, the Pacific Ocean Garbage Patch and what is being done. Public Health Editor Kelly A. Reynolds, MSPH, PhD tackles the reality of how something most see as being ‘way out there’ is actually a problem right here, right now. Municipal water treatment cannot remove all the microplastics. Dealers and manufacturers, this problem will only get worse. Your final-barrier treatments are needed now more than ever before.
We hope to hear from our readers about what they would like to read about in WC&P. While each issue has a theme, everything about water treatment is important. Let us know if we need to cover something we might have missed. Until next month, be well, travel safely and keep making our world a better place to live.

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