Water Conditioning & Purification Magazine

Sales and marketing guide

Dataman Group Direct announces the release of Lead Generation for Water Quality Dealers, 2019 Edition by Dale ‘DataDale’ Filhaber. This 168-page volume focuses on the different options dealers have in terms of prospect lists, media channels, using creative buzz-words, developing offers and creating a destination website. The book also provides tips that dealers can use to reach specific targets: new homeowners, health-conscious households, Millennials and women. The book can be purchased at Amazon in either paperback or Kindle versions.

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