Water Conditioning & Purification Magazine

Guest Viewpoint

And now a word from WQA CEO Dave Haataja

“Water is becoming a high-stakes business where there’s money to be made everywhere you look.” That is the compelling statement from Charles Fishman, The New York Times best-selling author of The Big Thirst: The Secret Life and Turbulent Future of Water and our keynote speaker for WQA Aquatech USA 2014. Fishman will set the tone for the convention with a fresh look at how the world’s understanding of water will provide us remarkable new opportunities and pressures. And on the floor of the show (as well as in insightful education and discussion sessions), you will see these realities firsthand.

If you haven’t attended a WQA Aquatech USA show recently, think of it as the one place you can find all the key people, new ideas and innovative technologies you’re looking for. The reality is that WQA Aquatech USA 2014 is going to be the most cost- effective way to develop relationships, learn about equipment and devices, and pick up business tips to make every dollar count. You’ll find hundreds of influential services, suppliers and manufacturers, dozens of practical educational sessions on the trade show floor and networking with more than 5,000 industry professionals.

We’ve continued to build on our wide educational menu to give you the practical training and skills you need to stay ahead of the competition. Among the topics to be covered are:

  • Residential water treatment FAQs (experts’ panel)
  • Corrosion causes and treatment
  • Building relationships with plumbing engineers
  • Residential water treatment basics
  • Water treatment case studies
  • Orientation to the culture and standards of industrial water treatment
  • Marketing success with ‘softened water benefits’ research results
  • Sizing treatment for commercial facilities (tour)
  • Sales and marketing tips and building business value

In addition to education, the convention is your chance to help shape the industry and to learn about the drivers that will be defining what we do for years to come. During our task-force meetings and numerous sessions, we’ll talk about how the dominance of environmental concerns (particularly sustainability and water scarcity) will mean new growth opportunities and new threats. Also, we are likely to see new opportunities to promote the Final Barrier and to put more emphasis on commercial and industrial water treatment.

As you think about whether to make the investment in attending WQA Aquatech USA, consider this fact from another authoritative source: “The advanced drinking water treatment market…is expected to see steady growth through 2019, with the majority of the market experiencing maturation.”

That comes from a report issued this summer by the United States Advanced Water Treatment Systems Market. If you want to be part of that growth and learn from others in our industry who are at the forefront of change, there is one place you need to be this March: Orlando, Florida.

Dave Haataja
CEO, WQA

 

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